Brand Tone

aspirational, refined, and quality-focused

Brand Values

• •Quality
• •Curation
• •Timelessness
• •Accessibility

Best Practices

• •Use Refined Adjectives: Employ words like "curated," "iconic," "timeless," "premium," and "elegant" to consistently reinforce the brand's sophisticated identity.
• •Leverage Brand Names: Regularly mention the respected brands you stock (e.g., "classic Wedgwood," "vibrant Orla Kiely") to build credibility by association.
• •Focus on Longevity: Frame products not as disposable items but as investments in the home. Use phrases like "enduring quality," "designed to last," and "heritage pieces."
• •Maintain a Helpful, Expert Tone: Position the brand as a knowledgeable curator. The copy should guide customers, helping them choose the perfect gift or item for their home with confidence.
• •Bridge Quality with Value: While highlighting the premium nature of the products, subtly remind customers of the brand’s value proposition. Phrases like "accessible luxury" or "quality within reach" can communicate this without cheapening the brand.

Social Perception

a reliable, traditional gift and homeware shop that provides access to trusted, high-quality products

Copy Examples

• •Timeless by design. Discover our curated collection of iconic homeware and thoughtful gifts, chosen for their enduring quality and style.
• •At Cloth & Clay, we believe a home is a collection of stories. That's why we meticulously select each piece, from classic Waterford crystal to contemporary Orla Kiely prints, ensuring every item offers both exceptional quality and a touch of elegance to last a lifetime.
• •Elevate every meal. Our dining collection brings together celebrated designers and heritage brands to transform your table into a statement of refined taste.
• •An Icon for Your Kitchen: New Arrivals from Wedgwood & Jamie Oliver
• •The art of gifting is in the details. Find something truly special in our Limavady store or online. #ClothAndClay #CuratedGifts #TimelessHome