Brand Tone

professional, thoughtful, and community-centric, with an undertone of sophisticated elegance and a commitment to quality. The language is consistently positive, appreciative, and celebratory.

Brand Values

• •Quality & Curation
• •Convenience & Reliability
• •Personalization & Partnership
• •Support for Local Community
• •Celebration

Best Practices

• •Always Emphasize 'Local': Continuously highlight the South Carolina artisans and products featured in the baskets. This is a key differentiator and reinforces community value.
• •Maintain a Celebratory Tone: Use positive and congratulatory language. Words like "celebrate," "unforgettable," "welcome," and "congratulations" should be staples in the copy.
• •Focus on the Client's Client: Frame the narrative around how Closing Time's baskets help the real estate agent (or other professional) make their client feel special. It's a B2B service with a B2C emotional impact.
• •Keep it Professional and Polished: Avoid overly casual slang or grammar. The copy should reflect the high quality of the baskets and the professionalism of the target audience.
• •Showcase, Don't Just Tell: Use high-quality visuals on social media and the website. The copy should complement these images, drawing attention to specific items in the basket and the overall aesthetic.

Social Perception

Closing Time is perceived as a high-end, reliable, and thoughtful gifting service. Customers, primarily real estate agents, view the brand as a valuable partner that helps them leave a lasting positive impression on their clients. The focus on local goods is a significant positive attribute that resonates with their target market. The brand is seen as more than just a gift basket company; it is a tool for professionals to enhance their own client relationships.

Copy Examples

• •Introducing 'The Palmetto Welcome.' 🏡✨ Curated with the finest South Carolina local goods, this basket is the perfect way to say 'Welcome Home.' From handcrafted sweets to artisanal coffee, it's a closing gift that leaves a lasting impression. Let us help you make their closing day unforgettable. #ClosingTime #RealtorGifts #SupportLocalSC #ClosingDay
• •Thoughtful, Convenient Gifting for Real Estate Professionals. Elevate your client experience with custom-branded closing baskets filled with the best of South Carolina. Schedule your order today.
• •Subject: The Easiest Way to Impress Your Clients. Hi [Realtor Name], Imagine your clients' delight when they receive a beautifully curated gift basket, filled with local treasures, to celebrate their new home. At Closing Time, we specialize in creating these moments. Let us handle the details, so you can focus on the closing. Explore our collection.
• •You helped them secure the loan, now help them celebrate the home. Our custom gift baskets are the perfect 'thank you' for your clients. Featuring local SC products and options for your branding. #MortgageLender #ClientGifts #ClosingTime
• •From our hands to their new home. Every Closing Time basket is packed with care, featuring products from local artisans we love. Celebrate their next chapter with a gift that gives back to the community. #Handmade #LocalLove #GiftBasket