Brand Tone

Approachable, Friendly, Enthusiastic, Passionate, Potentially Humorous/Relatable, Helpful and Informative

Brand Values

• •Quality and Affordability
• •Transparency
• •Customer Satisfaction
• •Personal Curation/Passion
• •Supporting Small Business

Best Practices

• •Develop a "Brand Voice Chart": Create a simple chart outlining your core tone (e.g., Friendly, Enthusiastic, Relatable), supporting characteristics (e.g., a touch of humor, helpful, down-to-earth), words to use, and words to avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The pop culture references on Etsy suggest an audience that appreciates humor and internet trends. Tailor the relatability to them.
• •Be Authentic: Let the owner's personality and passion shine through, as seen in the TikTok video. Avoid overly corporate or generic language. If humor is part of the brand, ensure it feels natural and not forced.
• •Focus on "You" (The Customer): Frame benefits and descriptions around the customer's experience and needs. For example, instead of "We have high-quality dresses," try "You'll love how this quality dress makes you feel."
• •Maintain Consistency Across All Platforms: While the specific content might vary (e.g., a quick, fun TikTok vs. a more detailed product description on the website), the underlying tone and values should remain consistent. Regularly review content across channels to ensure alignment.

Social Perception

Positive, Small Business Charm, Curated and Unique (especially Etsy)

Copy Examples

• •Instagram Post for a New Dress: "Sunshine in a dress! ☀️ This new arrival just dropped and we're already obsessed. Perfect for [occasion] or just, you know, feeling fabulous on a Tuesday. Snag yours before it's gone! #ClosetOfRen #NewArrival #OOTD #BoutiqueFashion #FeelGoodFashion"
• •Email Subject Line for a Sale: "Your Closet Called, It Wants These Deals 😉 Up to 30% Off Inside!"
• •Product Description for a Graphic Tee (if leaning into humor): "Warning: May cause excessive compliments. This tee isn't just soft, it's got personality for days. Perfect for [activity] or just making your other clothes jealous. Add to cart – your future self will thank you. #GraphicTeeLove #StatementPiece #ClosetOfRenStyle"
• •TikTok Video Script Snippet (Showcasing new jean arrivals): "Okay, real talk – finding the *perfect* jeans is a journey, right? Well, I've been on a mission, and GUESS WHAT?! These new arrivals from [Brand, if applicable, or just 'our latest collection'] are seriously a game-changer. Comfy, stylish, and they actually fit! Check them out at closetofren.com – link in bio! Let me know what you think! #JudyBlueJeans [if applicable] #JeanHaul #BoutiqueFinds #AffordableFashion #ClosetOfRen"
• •Website Banner for a Holiday Promotion: "Making Spirits Bright (and Stylish!). ✨ Find the perfect gifts and festive fits at Closet of Ren. P.S. Treating yourself is highly encouraged!"