Brand Tone

Aspirational yet accessible, informative, trendy, and current, aiming for 'chic,' 'sophisticated,' and 'stylish' while emphasizing 'comfy,' 'practicality,' and 'accessible prices.'

Brand Values

• •Quality and Affordability
• •Versatility and Practicality
• •Timelessness and Trendiness
• •Customer Connection
• •Style Empowerment

Best Practices

• •Maintain the balance between aspirational and accessible language.
• •Emphasize the 'COOL | CLASSIC | CHIC | COMFY' tagline in content creation.
• •Highlight the versatility and practicality of the 'Smart Closet' concept.
• •Incorporate 'Dicas da Gê'-style advice to position the brand as informative and helpful.
• •Showcase a blend of timeless pieces and current trends in visual and written content.

Social Perception

The brand is perceived as current with fashion trends, offering versatile, high-quality pieces at accessible prices, and empowering customers to build a sophisticated and functional wardrobe. They should be seen as a helpful guide in creating a 'smart closet'.

Copy Examples

• •Discover our latest collection of versatile pieces designed for your Smart Closet. Chic, comfy, and always on-trend!
• •Gê's Tip of the Week: Style a classic white shirt in 5 different ways! Get inspired and unlock endless possibilities.
• •Upgrade your wardrobe with our timeless essentials, crafted with quality and affordability in mind. Because style should be accessible to everyone.
• •From day to night, our collection offers pieces that adapt to your lifestyle. Cool, classic, chic, and comfy – all in one place.
• •Stay ahead of the fashion curve with our curated selection of trendy pieces. Discover the latest must-haves and express your unique style.