Brand Tone

Aspirational, Helpful, and Quality-Focused

Brand Values

• •Realism & Quality
• •Botanical Accuracy
• •Customer Satisfaction & Service
• •Bringing Nature Indoors
• •Durability & Low Maintenance

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (aspirational, helpful, quality-focused), key messaging points, preferred vocabulary (e.g., "botanically accurate," "lifelike," "premium quality"), and things to avoid (e.g., overly casual slang, technical jargon unless explained).
• •Focus on "Benefit of the Benefit": Instead of just saying "UV resistant," explain the benefit: "Enjoy vibrant greenery that stays perfect, season after season, thanks to our UV resistant technology." This connects product features to customer desires (lasting beauty, value).
• •Use Storytelling and Evocative Language: Describe how the products can transform a space or feeling. Use words that evoke beauty, tranquility, and elegance, aligning with the "bringing nature indoors" value.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, product descriptions, social media captions, email marketing, and customer service interactions is harmonious. Regularly review content across platforms.
• •Incorporate Customer Language (Authentically): Pay attention to how satisfied customers describe the products (e.g., "looks so lifelike," "fools everyone"). Weaving similar, genuine-sounding phrases into copy can enhance relatability and trust, while reinforcing the brand's core claims of realism.

Social Perception

Positive for Product Quality & Realism, Good Value for Quality, Reliable Retailer, Helpful Resource, Slight Discrepancies

Copy Examples

• •Headline: Effortless Elegance, Enduring Nature. Body: Transform your space into a haven of tranquility with Closer2Nature. Our botanically accurate artificial plants offer all the beauty of the outdoors, with none of the upkeep. Discover lasting quality that breathes life into any room. Call to Action: Explore Our Collections.
• •Headline: The Secret to a Stunning Interior? Lifelike Greenery. Body: Craving that lush, vibrant look but short on time? Closer2Nature’s premium artificial trees and flowers are so realistic, they’ll fool even the keenest eye. Elevate your décor effortlessly. Call to Action: Find Your Perfect Plant.
• •Headline: Style It Like a Pro: Your Guide to Flawless Faux Botanicals. Body: Not sure how to integrate artificial plants into your design? Our expert "How To" guides and inspirational gallery make it simple. From minimalist chic to bohemian jungle, achieve your dream look with Closer2Nature. Call to Action: Get Inspired.
• •Headline: Invest in Beauty That Lasts. UV Resistant & Crafted for Realism. Body: Why settle for fading, artificial-looking plants? Closer2Nature creations are UV resistant and meticulously crafted for unparalleled realism. Enjoy vibrant greenery that stays perfect, season after season. Call to Action: Shop UV Resistant Plants.
• •Headline: Bring Home the Serenity of Nature, Minus the Maintenance. Body: Experience the calming presence of plants without the watering, pruning, or worry. Closer2Nature offers a stunning array of artificial flora, designed to bring lasting peace and beauty to your busy life. Call to Action: Discover Easy Elegance.