Brand Tone

Trendy and Fashion-Forward, Bold and Edgy, Youthful and Energetic, Confident and Direct, Aspirational yet Accessible

Brand Values

• •Individuality and Self-Expression
• •Trend Leadership
• •Urban Inspiration
• •Customer Connection
• •Passion

Best Practices

• •Know Your Audience Deeply: Understand their language, aspirations, and what excites them. Use slang and references that resonate naturally (e.g., "faves," "vibes" for a younger audience).
• •Embrace Bold Language: Use strong verbs, confident statements, and a touch of attitude. Don't be afraid to be direct and a little edgy. (e.g., "Dare to wear them?", "Warning: May cause shoe envy").
• •Stay Current and Relevant: Incorporate current trends, popular culture references (judiciously), and seasonal themes in your messaging, especially on fast-paced platforms like TikTok.
• •Use Visual Storytelling Cues: Ensure copy complements the visual elements. If the image is energetic, the copy should match. If it's a detailed product shot, highlight key features with exciting descriptions.
• •Maintain a Consistent Hashtag Strategy: Use a mix of brand-specific hashtags (e.g., #SteveMaddenEcuador, #ImWithSteve) and broader trending/community hashtags to increase visibility and reinforce brand identity.

Social Perception

Stylish and Desirable, Recognizable, Varies in Quality Perception, Influential, Dynamic and Current

Copy Examples

• •Headline (New Collection): "NYC Streets Calling 🔥 Your Next Obsession Just Dropped. Shop the new collection NOW. #SteveMaddenEcuador" Body: "Straight from the fashion capital to your closet. These aren't just shoes, they're a statement. Dare to wear them? Link in bio."
• •Headline (Sale Promotion): "🚨 SALE ALERT 🚨 Up to 50% OFF! Don't walk, RUN. Your faves are selling out fast. #SMOutletFinds" Body: "Get that Steve Madden look for less. Limited time only – because style waits for no one. Shop via link!"
• •Headline (Instagram Story for a specific bold shoe): "⚡️MAXIMUM IMPACT⚡️ Ready to electrify your look? The [Shoe Name] is here." Body: "Swipe up to own the night. Warning: May cause shoe envy. #ImWithSteve #BoldMoves"
• •Headline (TikTok video showcasing versatility): "From ☕ to 🍸. One shoe, endless vibes. How would you rock your Maddens? #SteveMaddenStyle #DayToNight" Body: "Show us your look! Tag @stevemadden_ecuador. Get these must-haves – link in bio! ✨"
• •Headline (Brand Story/Ethos): "Born in NYC. Worn by YOU. Steve Madden: Fueling your individuality since 1990. #SteveMadden #Trendsetter" Body: "We don't follow trends, we make them. With every step, make it iconic. Discover your signature style with us."