Brand Tone

Bold & Confident, Trendy & Fashion-Forward, Youthful & Energetic, Aspirational yet Attainable, Playful & Sassy, Direct & Engaging

Brand Values

• •Self-Expression: Providing tools (shoes, accessories) for individuals to showcase their unique style and personality.
• •Trend Leadership: Staying ahead of or right on the pulse of fashion trends.
• •Confidence: Empowering customers to feel good and stand out.
• •Urban Inspiration: Drawing from city life, street style, and a modern aesthetic (reflecting the broader Steve Madden brand's NYC roots).
• •Accessibility to Fashion: Making trendy, runway-inspired styles available to a wider audience.
• •Individuality: Celebrating uniqueness and daring to be different.

Best Practices

• •Embrace Bold Language: Use strong verbs, confident assertions, and an energetic pace. Don't be afraid to be a little edgy or sassy where appropriate (especially on platforms like Instagram and TikTok).
• •Stay Current with Trends: Incorporate current fashion slang, relevant pop culture references (if authentic to the brand), and trending topics in a way that feels natural and engaging for a fashion-savvy audience.
• •Use Emojis Strategically: Emojis can enhance the youthful, playful, and expressive tone, especially on social media. Use them to add personality and visual appeal, but don't overdo it to the point of looking unprofessional. ✨🔥🚀👟👢
• •Focus on Empowerment and Self-Expression: Frame products not just as items, but as tools for confidence and showcasing individuality. Phrases like "Own your style," "Make it yours," "Dare to be you" align well.
• •Maintain a Conversational & Engaging Style: Ask questions, encourage interaction (UGC, comments), and write as if speaking directly to a stylish friend. Use direct calls to action that inspire immediate interest ("Shop the Drop," "Discover Now," "Get Yours").

Social Perception

A Go-To for Trendy Shoes, Stylish & Fashionable, Recognizable & Popular, Youth-Focused, Good for Statement Pieces, Mid-Range Price Point, Influencer Approved

Copy Examples

• •Instagram Post (New Heels): Level up your look. 🚀 These new stilettos aren't just shoes, they're a statement. Ready to own the room? 🔥 #SteveMaddenMX #NewArrivals #HeelGameStrong #DareToStun
• •Website Banner (Seasonal Collection): HELLO, SUNSHINE! ☀️ Your new season obsession has landed. Explore the collection that’s making waves. Shop now and step into your moment. #SteveMaddenSummer #TrendAlert
• •Facebook Ad (Sneaker Promotion): Street style called, it wants its icon back. 👟 Our latest sneaker drop is pure fire – all the comfort, all the cool. Find your perfect pair and make the pavement your runway. ✨ Limited stock! #SteveMaddenKicks #UrbanEdge #Sneakerhead
• •Email Subject Line (Sale): 💥 Don't Blink: Your Fave Styles Are On Sale NOW! 💥 (Body Preview): Hey, trendsetter! The moment you've been waiting for is here. Get ready to snag those must-haves before they're gone...
• •TikTok Video Concept Caption (Styling Boots): Outfit check: BOOTED & BOLD. 👢 How are you styling your SM faves this week? Show us your looks! #SteveMaddenStyle #BootSeason #OOTDInspo #TikTokFashion