Brand Tone

Witty & Ironic, Exclusive & Aspirational, Confident & Bold, Nostalgic, Effortlessly Cool & Streetwise

Brand Values

• •Originality & Creativity
• •Exclusivity & Desirability
• •Pop Culture Savvy
• •Quality Craftsmanship
• •Self-Expression & Individuality

Best Practices

• •Master the Art of Understated Wit: Infuse copy with cleverness and irony that reflects the brand's satirical designs. Avoid obvious jokes; aim for a knowing smirk.
• •Communicate Exclusivity Through Confidence: Use language that is self-assured and direct. Highlight the LA origin, premium quality, and unique design perspective to imply exclusivity without overt snobbery.
• •Integrate Pop Culture Intelligently: References should feel like an inside nod – smart, relevant, and slightly subversive, appealing to a culturally aware audience.
• •Champion Individuality: Consistently echo the 'Cure For The Common Cool' ethos by encouraging self-expression and a departure from the mundane.
• •Ensure Visual and Verbal Harmony: The copy must align seamlessly with CLONEY's distinctive visual aesthetic (luxury, street, art-infused). Words should amplify the brand's effortlessly cool and aspirational imagery.

Social Perception

Trendy & Fashion-Forward, Status Symbol, Niche & Influential, LA-Centric Cool, Expensive

Copy Examples

• •Not your average comfort zone. The new CLONEY hoodie: Crafted in LA, steeped in irony, and guaranteed to be anything but common. Wear the conversation. #Cloney #CureForCommonCool #MadeInLA
• •Beverly Hills state of mind. Some chase trends, others define them. CLONEY: For those who know the difference. #TheRealCloney #LuxuryStreetwear #PopCulturePrescription
• •Common is curable. Explore the latest from CLONEY – where fashion, art, and a touch of rebellion meet. #CloneyLA #StreetwearElevated
• •Your Wardrobe Called. It's Bored. (CLONEY Has the Cure)
• •Iconic, reimagined. The [Product Name] flips the script on familiar. Because being a copy is never in style. #CloneyOriginals #ArtOfStreetwear