Brand Tone

Fan-Centric & Enthusiastic, Humorous & Edgy, Informal & Approachable, Community-Oriented

Brand Values

• •Passion for Star Wars
• •Self-Expression & Fandom Identity
• •Community Engagement
• •Uniqueness & Niche Appeal
• •Awareness/Helpfulness (TikTok)

Best Practices

• •Consistently use terminology, character references, and in-jokes accurately.
• •Maintain the humorous, sometimes dark-edged tone that resonates with a segment of the fandom, but ensure it always comes from a place of genuine love for Star Wars. Avoid negativity that could alienate broader fans.
• •Use informal, engaging language. Incorporate popular fan phrases, meme formats (where appropriate for the platform), and engage directly with comments and discussions in a similar tone.
• •Ensure that the visuals (product photography, social media graphics, website design) reflect the same fan-centric, slightly gritty, and enthusiastic tone as the copy.
• •Actively solicit and respond to fan input, run polls, ask questions, and feature user-generated content (with permission) to reinforce that the brand is part of the community, not just selling to it. Content should feel like it's from a fellow fan.

Social Perception

For Fans, By Fans; Source of Unique/Edgy Merchandise; Engaging Social Presence; Mixed on Product/Service Specifics

Copy Examples

• •Some orders are harder to follow than others. Especially before coffee. Grab our 'Execute Order... After Coffee' tee and show your allegiance (to caffeine, mostly). #CloneLife #Order66Mornings
• •If you had to join one Clone Legion, which would it be and why? Rep your choice with our new Legion-specific caps! Link in bio. For the Republic! #CloneTrooperGear #501st #212thBattalion #StarWarsFashion
• •Beyond the Blaster: Gear Up with Our New 'Off-Duty Trooper' Collection. Comfort, style, and a hint of galactic rebellion. Shop Now!
• •Trooper, your current civvies are... serviceable. But why blend in when you were born to stand out? Check out the latest arrivals at Clone Trooper Gear – designs so good, even a Kaminoan would approve. Plus, 10% off your next supply drop with code FORTHEREPUBLIC.
• •(Video: Quick cuts of diverse people laughing, posing in Clone Trooper Gear apparel in everyday settings, set to upbeat Star Wars-themed music) Voiceover/Text: Tired of standard issue? So are we. Clone Trooper Gear: Wear Your Fandom. #CloneTrooperGear #StarWarsStyle #NotADroid