Brand Tone

Authoritative, educational, and supportive.

Brand Values

• •Expertise
• •Reliability
• •Empowerment

Best Practices

• •Lead with Expertise: Always start from a position of authority. Use clear, confident language. Reference scientific principles or specific, proven techniques rather than vague advice.
• •Focus on Solving a Problem: The audience is looking for answers. Structure copy around a common pain point (e.g., 'wilting,' 'damping off,' 'slow rooting') and immediately introduce the brand as the solution.
• •Be Generous with Knowledge: Regularly share genuinely useful, educational content for free on social media. This builds trust and reinforces the brand's value as an expert resource, making the paid products a natural next step for those who want to go deeper.
• •Maintain a Supportive, Personal Voice: Use 'I' and 'you' to create a direct conversation between Paul (the coach) and the customer. Offer direct support and use language that is encouraging and empowering, such as 'Let's get this figured out' or 'You've got this.'
• •Emphasize 'Systems' and 'Procedures': The core product is a Standard Operating Procedure. Use words like 'system,' 'blueprint,' 'step-by-step,' 'method,' and 'procedure' to reinforce the idea of a reliable, repeatable process that eliminates guesswork and guarantees results.

Social Perception

Highly positive, viewed as a trusted and effective resource; a problem-solver; a knowledgeable and approachable expert; genuinely invested in customer success.

Copy Examples

• •Tired of yellowing clones and slow, unreliable rooting? Stop guessing and start succeeding. The Clone Coach SOPs give you the step-by-step, proven system to get healthy, uniform clones in 14 days. Guaranteed. Get the guide and make this your best batch ever.
• •Let's talk about the three stages of rooting: Callus, Striking, and Searching. Understanding what your clones are doing under the surface is key to diagnosing any issues. In the 'Searching' phase, for example, you need to encourage roots to expand by managing moisture levels. Are you giving your roots a reason to search? #CloneCoach #CloningTips #Horticulture
• •Go from Hobbyist to Master. Achieve commercial-grade consistency in your cloning, every single time. The Best Clones Ever SOPs are your blueprint for nursery success.
• •I'm hosting a live Q&A on Instagram this Friday to troubleshoot your biggest cloning headaches. Spots in the live chat are limited. But as a subscriber, you get first dibs. Have your questions ready and let's get your clones thriving. #CloneCoachLive
• •Why invest in the Clone Coach SOPs? Because your time and genetics are valuable. This isn't just a guide; it's a complete system refined over years of commercial cultivation. Eliminate losses, maximize uniformity, and build the confidence to scale your operation. Your investment pays for itself in the first successful batch.