Tono de Marca

Storytelling, emotive, romantic, heritage-focused, proud (of Welsh roots and royal connections), sophisticated, high-quality, accessibility, value, and opportunity.

Valores de Marca

• •Heritage & Welsh Identity: Deeply rooted in Welsh history, culture, and the landscape of Wales. The Clogau St. David's gold mine is central to their story.
• •Rarity & Exclusivity: The use of rare Welsh gold, famously used by British Royalty, is a key differentiator.
• •Craftsmanship & Quality: Emphasis on hand-finished jewellery and traditional techniques.
• •Emotional Connection & Storytelling: Jewellery designed to mark significant life moments and become heirlooms.
• •Timelessness: Designs that are intended to be lasting and passed down through generations.
• •Accessibility (for Outlet): Providing an opportunity to own Clogau jewellery at a more affordable price.

Mejores Prácticas

• •Always Weave in the Core Clogau Story: Even when highlighting discounts, subtly remind the customer of the Welsh heritage, the rare Welsh gold, and the craftsmanship. The 'why' behind Clogau is crucial. Phrases like 'touched with rare Welsh gold' or 'inspired by the heart of Wales' can maintain this connection.
• •Balance Aspiration with Accessibility: The Outlet offers value, but the language should still reflect the luxury and emotional connection of the main brand. Avoid overly 'cheap' or 'bargain-basement' language. Instead, focus on 'opportunity,' 'exclusive savings,' or 'making luxury attainable.'
• •Use Emotive and Storytelling Language: Clogau sells more than jewellery; it sells stories and heirlooms. Outlet copy should still tap into this by highlighting the beauty, the meaning behind designs (if applicable, e.g., Tree of Life), and the joy of owning or gifting a Clogau piece.
• •Maintain Visual and Verbal Consistency: Ensure that the language used in Outlet communications aligns with the sophisticated and often nature-inspired visual branding of Clogau. The tone should feel like a natural extension of the main brand, simply with a focus on value.
• •Clearly Communicate the Outlet Proposition but Uphold Quality Assurance: Be transparent that items are from the outlet (e.g., 'past season,' 'limited availability') but always reinforce the Clogau promise of genuine Welsh gold and quality craftsmanship. This builds trust and ensures the outlet isn't perceived as lower quality, but rather as a smart way to access the brand.

Percepción Social

Largely perceived as a prestigious and desirable brand, strongly associated with Welsh identity and royal connections. Customers appreciate the unique designs and the story behind the rare Welsh gold. Seen as a positive way to acquire genuine Clogau pieces at a discount, making the brand more accessible.

Ejemplos de Copy

• •Headline: Own a Piece of Welsh Royalty. Irresistible Outlet Prices. Body: Discover exquisite Clogau jewellery, touched by rare Welsh gold, now at exceptional outlet prices. Limited pieces, timeless stories. Shop now before they're gone.
• •Headline: Your Last Chance for These Cherished Designs. Body: The Clogau Outlet is where beloved designs get a final encore. Find unique treasures infused with Welsh gold and Clogau's signature storytelling, at prices you'll adore.
• •Headline: The Beauty of Clogau, Beautifully Priced. Body: Experience the magic of rare Welsh gold and captivating Clogau design for less. Our Outlet collection brings you the heritage and craftsmanship you love, with savings you can't ignore.
• •Headline: Unlock Welsh Gold Treasures: The Outlet Collection. Body: Delve into the Clogau Outlet and find stunning jewellery with that precious touch of rare Welsh gold. Perfect for gifting or a special treat for yourself – an heirloom in the making, for less.
• •Headline: Don't Miss Out: Outlet Favourites with Genuine Welsh Gold. Body: Limited stock of our most sought-after outlet pieces is now available. Secure your Clogau treasure, complete with the unique Welsh Dragon mark, at a price that makes luxury attainable.