Brand Tone

Artistic & Creative, Whimsical & Imaginative, Niche & Alternative, Friendly & Approachable, Passionate

Brand Values

• •Originality & Artistry
• •Creativity & Imagination
• •Quality Craftsmanship
• •Personal Connection
• •Passion for Subject Matter

Best Practices

• •Embrace the Whimsy: Don't be afraid to use playful language, imaginative descriptions, and a touch of humor that reflects the steampunk and animal-driven themes.
• •Highlight the "Handmade" & "Artistic" Angle: Remind your audience that these are original creations, often hand-screen-printed by an artist. Use terms like "crafted," "original design," "limited edition," "by artist Liz Whiteman Smith."
• •Speak with Passion: Let Liz's genuine enthusiasm for her subjects (animals, robots, mechanics) come through in the copy. Share the inspiration behind pieces when possible.
• •Be Descriptive and Evocative: Use words that paint a picture of the unique aesthetic – "intricate gears," "gleaming brass," "fantastical creatures," "Victorian-inspired."
• •Maintain a Friendly and Accessible Voice: Even though the art is niche, the communication should be welcoming. Engage with comments and questions personally and warmly, just as Liz does on social media.

Social Perception

Customers and followers generally perceive "Clockwork Dogs" as a source of unique, high-quality, and imaginative artwork and gifts. The artist, Liz Whiteman Smith, is seen as talented and the creator behind the brand's distinct style. The brand is appreciated by those with an interest in steampunk, animal art, and handcrafted items. There's an understanding that it's a small, artist-driven business. The main challenge in broader social perception might be confusion with the "Clockwork Dog" tech company due to the similar name.

Copy Examples

• •Fresh off the press! 🐾⚙️ Meet our latest creation: the 'Chronometric Cat,' a purrfectly engineered marvel of fluff and gears. This limited edition screen print is ready to bring a touch of whimsical wonder to your walls. DM to inquire or find it on clockworkdogs.com!
• •Get your gears turning! Clockwork Dogs will be at the [Event Name] this weekend ([Dates]) with all your favourite steampunk critters on prints, tea towels, and more. Come say hello to Liz and find a unique piece of mechanical magic! #SteampunkArt #LocalMarket #[EventHashtag]
• •Dry your dishes with a dash of ingenuity! Our 'Aviator Badger' tea towel isn't just practical, it's a conversation starter. Featuring one of our most beloved clockwork companions, screen-printed by hand on quality cotton. Who said chores can't be charming?
• •Behold the 'Regal Rabbit Automaton'! 🐇🕰️ A glimpse into the imaginative world of Clockwork Dogs, where animals and intricate machinery meet. Original screen prints and unique gifts for lovers of the delightfully different. #ClockworkDogs #SteampunkAnimals #AnimalArt #Illustration
• •Hello Art Lovers & Gearheads! This month at Clockwork Dogs, we've been tinkering away on some exciting new designs (sneak peek coming soon!). Plus, a friendly reminder that our popular 'Octopus Orrery' print is nearly sold out – grab yours before it becomes a piece of history!