Brand Tone

Aspirational & Stylish, Customer-Centric (in intent), Enthusiastic & Passionate, Descriptive & Quality-Focused (for products)

Brand Values

• •Love of Home: We believe everyone should live in a home they love.
• •Beauty & Aesthetics: A core focus on providing visually appealing and stylish wall decor.
• •Uniqueness & Exclusivity: Offering designs not found elsewhere is a key differentiator.
• •Customer Prioritization: Stating that customers are their #1 priority and they aim for the best shopping experience.
• •Continuous Improvement: Listening to feedback to improve products and services.
• •Quality (aspired): Mentioning high-quality materials and crystal-clear prints.

Best Practices

• •Be Genuinely Inspiring: Use evocative language that focuses on the transformation and joy their products can bring to a home, aligning with their 'love your home' value.
• •Highlight Uniqueness: Consistently emphasize the exclusive nature of the designs, as this is a stated differentiator.
• •Maintain Visual-Verbal Harmony: Ensure the copy on social media and the website complements the stylish and aspirational imagery used. The tone should feel as curated as the visuals.
• •Address Customer Concerns Proactively (Subtle Honesty): While maintaining a positive tone, subtly acknowledge the importance of quality and customer experience in copy. For instance, phrases like 'Crafted with care, designed to delight' can build trust, but this must be backed by actual product and service quality to be effective.
• •Empower the Customer: Reinforce the idea that 'You are the artist,' making customers feel central to the creative process of decorating their home. Copy should be inviting and collaborative in feel.

Social Perception

Mixed: While many customers are satisfied, particularly with the aesthetic appeal of the products and, for some, customer service, there's a notable segment of dissatisfied customers.

Copy Examples

• •Your Walls Are Waiting. Transform your space from ordinary to extraordinary with a statement piece from Clock Canvas. Discover art that tells your story.
• •More Than Just Time. Our clocks are designed to be the heart of your home, blending unique artistry with timeless style. Elevate your decor today.
• •Curated for Your Unique Style. At Clock Canvas, we're passionate about bringing you exclusive designs that turn a house into a home you love. Find your inspiration.
• •The Art of Living, Beautifully. From vibrant canvas prints to elegant wall clocks, discover the perfect piece to reflect your personality and inspire your everyday.
• •Love Your Home, Love Your Walls. We're dedicated to helping you create spaces that feel uniquely 'you'. Explore our collections and let your imagination take flight.