Tono de Marca

inspirational, resilient, youthful

Valores de Marca

• •Individuality
• •Progression
• •Resilience
• •Quality
• •Community

Mejores Prácticas

• •Always connect the copy back to the core story of resilience, individuality, and progression. Remind the audience that Cloberry is more than fabric and thread; it's a mindset.
• •Employ strong, active verbs and motivational language. Words like "overcome," "push," "strive," "stand out," and "progress" reinforce the brand's values.
• •Continue using authentic streetwear slang like "cold," "hard," and "clean" that resonates with the target audience and has been used organically in comments.
• •Use clear, direct, and unapologetic statements in marketing copy. Phrasing like "The ONLY sets you need" or "Are you ready to leave 'average' behind?" creates a sense of confidence and authority.
• •Continue the practice of interacting with followers on social media. Responding to comments, even with simple emojis, fosters a sense of community and shows that the brand is listening and values its supporters.

Percepción Social

The public perception of Cloberry is largely positive. Customers and online followers appear to connect strongly with the founder's story and the brand's message of empowerment. The clothing is seen as "cold," "hard," and "clean," terms of high praise in streetwear culture, signifying that the designs are trendy and desirable. The brand is perceived as up-and-coming and responsive to its community, often replying to comments and featuring customer interactions in its content. Reviews highlight satisfaction with product quality, fit, and design.

Ejemplos de Copy

• •Average is a state of mind. Break free from it. Our new windbreaker is engineered for those who are constantly moving forward, rain or shine. Lightweight, durable, and designed to make a statement. Don't just face the elements, command them. #FearOfBeingAverage #Cloberry
• •They told me I was nothing. So I decided to become everything. This isn't just a brand; it's a promise to yourself to never settle. Wear your story. #Cloberry #Resilience #Individuality #FounderStory
• •Engineered to stand out. Built to last. Our Shiny Noir Puffer isn't just a jacket; it's a piece of armor for your journey. With a lightweight feel and superior warmth, it ’s the perfect fusion of trend-setting style and function. Be seen. Be you. #Progression #Streetwear
• •Subject: Your Next Chapter is Here. The journey to becoming your best self is a constant push forward. Our new collection is inspired by that progress. Each piece is a reminder of your strength and potential. Ready to leave 'average' behind? Explore the new drop. #CloberryMovement
• •Tired of blending in? Cloberry was born from a desire to stand out and a refusal to be defined by others. We make more than clothes; we make statements. Join a movement of individuals who fear being average. Shop the collection now and discover your potential. #Cloberry