Brand Tone

sophistication, exclusivity, and timeless elegance

Brand Values

• •Heritage and Tradition
• •Craftsmanship and Quality
• •Exclusivity and Rarity
• •Luxury and Opulence
• •Artistic Expression and Individuality
• •Passion

Best Practices

• •Emphasize Heritage and Storytelling: Always weave in the brand's rich history, its connection to The Crown Perfumery, and the royal endorsement. This narrative is a key differentiator.
• •Use Evocative and Sophisticated Language: Employ a rich vocabulary that speaks to luxury, rarity, and artistry. Focus on sensory details and the emotional impact of the fragrances.
• •Highlight Ingredient Quality and Craftsmanship: Consistently mention the use of the "finest," "rarest," or "most exquisite" ingredients and the meticulous craftsmanship involved in each creation. Detail the perfume concentration and complexity when appropriate.
• •Maintain an Aura of Exclusivity: Address the audience as discerning individuals who appreciate true luxury and unique self-expression. Avoid overly casual or mass-market language.
• •Be Consistent Across All Platforms: Ensure the tone of voice, from website copy and product descriptions to social media posts and press releases, is uniformly elegant, formal, and aligned with the brand's core values of luxury and heritage.

Social Perception

highly luxurious, prestigious, and exclusive perfume house

Copy Examples

• •Experience the legacy of British perfumery. Each Clive Christian fragrance is a testament to unparalleled craftsmanship and the rarest ingredients, crowned by Queen Victoria herself. Discover your signature of timeless elegance.
• •More than a scent, it is an heirloom. Crafted with passion and precision, our perfumes offer a complex journey for the senses, an intimate expression of your unique story. Indulge in the art of true luxury.
• •From the historic archives of The Crown Perfumery to your dressing table, Clive Christian embodies a heritage of opulence. Allow the rich tapestry of notes to transport you to an era of regal sophistication.
• •Unveil the extraordinary. Our commitment to sourcing the world's most exquisite essences ensures each bottle is a masterpiece of olfactory art. This is not merely perfume; it is an emblem of discerning taste.
• •The ultimate form of self-expression begins with a Clive Christian scent. Let the depth and complexity of our creations awaken a profound sense of individuality and enduring allure.