Brand Tone

Empowering, educational, and supportive. Frank, positive, and destigmatizing. Inclusive and accessible. Engaging and community-focused.

Brand Values

• •Health and Wellbeing
• •Sustainability and Eco-consciousness
• •Made in France/Local Production
• •Quality and Safety
• •Inclusivity and Destigmatization
• •Education and Awareness

Best Practices

• •Stay True to Core Values: Ensure all copy reflects Clitty's commitment to health, sustainability, French manufacturing, quality, and destigmatization.
• •Use Inclusive and Empowering Language: Address the audience directly in a supportive and understanding manner. Avoid jargon where possible, or explain it clearly.
• •Educate and Inform: Position copy not just as a sales pitch but as a source of valuable information about menstrual health and the benefits of reusable products.
• •Maintain a Positive and Destigmatizing Approach: Frame conversations about menstruation and gynecological health in a normal, positive light to break down taboos.
• •Be Consistent Across All Platforms: Whether it's a website product description, a social media post, or a customer service interaction, the brand's empowering, educational, and supportive voice should be recognizable.

Social Perception

Positive Customer Reviews: Customers generally have a very positive perception of Clitty, with high ratings for their products. Focus on Menstrual Health and Reusable Products: Clitty is perceived as a brand dedicated to providing healthy, ecological, and effective reusable menstrual products like washable sanitary pads and menstrual underwear. Educational Resource: The brand is seen as a source of information and awareness regarding menstruation and gynecological issues. Supportive Community: Through its online presence, Clitty appears to foster a supportive community around menstrual health. Potential for Confusion (Note on "Clitty" as a term): It's important to acknowledge that the term "clitty" can sometimes be associated with adult entertainment or slang, which could lead to initial misinterpretations if the brand's specific focus on menstrual health products isn't immediately clear. However, the brand's website and content clearly establish its mission in the menstrual and gynecological health space.

Copy Examples

• •Experience your period with confidence and comfort. Our French-made reusable pads are designed for your well-being and the planet.
• •Let's talk openly about menstrual health. Clitty is here to provide a supportive space and products that care for you. #MenstrualWellbeing #ClittyCommunity
• •Made with soft, certified organic cotton, our menstrual underwear offers gentle protection you can trust. Because you deserve the best, period. #MadeInFrance #HealthyChoices
• •Tired of discomfort? Discover the Clitty difference. Our washable pads are designed with gynecological pathologies in mind, offering effective and gentle care. #PeriodPositive #SustainablePeriods
• •Join the movement towards healthier, eco-friendly periods. Clitty: Supporting you, every cycle. Learn more on our blog! #ClittyFR #EcoFriendlyLiving