Brand Tone

Aspirational & Stylish, Friendly & Inclusive, Modern & Performance-Oriented, Enthusiastic & Fun, Approachable & Family-Oriented

Brand Values

• •Quality & Performance
• •Style & Aesthetics
• •Community & Togetherness
• •Customer Focus
• •Enjoyment & Fun

Best Practices

• •Develop a Brand Voice Guide: Document Clique Golf's specific tone (e.g., aspirational yet friendly, modern, inclusive), core values, and key messaging points. Share this with anyone creating content.
• •Understand Your Audience Deeply: Tailor language and references to resonate with modern golfers who appreciate style, performance, and the social aspects of the game.
• •Prioritize "Clean" and "Premium" Language: Use descriptive words that reflect the quality and stylish aesthetic of the apparel (e.g., "sleek," "refined," "dynamic," "vibrant") while maintaining approachability.
• •Emphasize Community and Inclusivity: Consistently use language that reinforces the idea of the "clique" – the group of friends, family, or playing partners – making the brand feel welcoming.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email marketing, and customer service interactions is harmonious, reinforcing the same brand personality at every touchpoint.

Social Perception

Positive (Direct Brand), Emerging Brand, Association with "Clique" (Cutter & Buck), Focus on Inclusivity

Copy Examples

• •Headline: Elevate Your Game. Define Your Clique. Body: Don't just play golf, make a statement. Our premium, performance-driven apparel is designed for those who value style on the fairway and the bonds forged over 18 holes. Experience the difference. Shop Clique Golf. Tone: Aspirational, Community-Focused, Confident.
• •Headline: Style That Swings As Smooth As You Do. Body: Crafted with 4-way stretch and moisture-wicking technology, Clique Golf apparel moves with you, keeping you cool and comfortable from the first tee to the final putt. Look sharp, play better. Tone: Performance-Oriented, Stylish, Benefit-Driven.
• •Headline: For the Love of the Game, and the People You Play It With. Body: Clique Golf: Fun, fresh, and fashion-forward apparel for your entire golfing crew – men, women, and kids. Because the best rounds are shared. #CliqueGolf #GolfLife #FamilyGolf Tone: Friendly, Inclusive, Fun, Community-Oriented.
• •Headline: Meet Your New Favorite Golf Polo. Body: Engineered for performance, designed for style. Our latest collection features vibrant designs and the premium quality you expect from Clique Golf. Join the Clique and get 15% off your first order! Tone: Enthusiastic, Direct, Value-Oriented.
• •Headline: From Our Family to Your Fairway. Body: As a family-owned business, we pour our passion for golf into every stitch. Discover apparel that’s crafted with care, designed for your comfort, and styled for your confidence. Thanks for being part of the Clique Golf family! Tone: Authentic, Personal, Grateful.