Brand Tone

Aspirational yet Accessible, Chic & Trendy, Empowering & Confident, Friendly & Engaging, Conscious & Caring

Brand Values

• •Style & Fashion-forwardness: Providing runway-inspired, chic designs.
• •Convenience & Ease of Use: Offering "effortless application" for a "salon-quality" look at home, catering to busy lifestyles.
• •Quality & Durability: Emphasis on "high-quality" nails, "long-lasting" wear, and "non-damaging adhesive."
• •Empowerment & Confidence: Helping individuals express themselves and feel good.
• •Social Responsibility & Ethics: Commitment to eco-friendly practices, PETA approval, and philanthropy (fighting human trafficking).
• •Innovation & Creativity: Through unique designs, collaborations, and product features.

Best Practices

• •Embrace "Chic Empowerment": Combine fashion-forward language with empowering messages. Avoid overly technical jargon; focus on the feeling and the look.
• •Highlight Convenience without Sacrificing Quality: Pair phrases like "effortless beauty" with assurances of durability and high-quality materials.
• •Integrate the "Why": Weave in the brand's values naturally, mentioning eco-friendliness and charitable donations where relevant.
• •Use an Engaging, Inclusive Voice: Employ questions, emojis, and inviting language to build community. Speak to the customer as a stylish friend.
• •Maintain Visual and Verbal Consistency: Ensure that the visuals match the copy's tone across all platforms. Develop a simple brand style guide for all content creators.

Social Perception

Generally perceived positively by beauty editors and publications as stylish & high quality for press-ons. Ethical & trustworthy due to transparency about eco-friendly practices and charitable contributions. Practical for busy people and appreciated for its convenience.

Copy Examples

• •Headline: Runway Ready, Reality Proof. Body: Don't just dream of high-fashion nails, CliqOnU makes them your everyday. Shine from boardroom to brunch, effortlessly. #CliqOnU #EffortlessGlam #RunwayNails
• •Headline: Your Style. Your Statement. Your Schedule. Body: Life’s too short for boring nails (and long salon waits!). CliqOnU delivers instant confidence with bold, beautiful press-on designs. Let's Cliq! ✨ #CliqOnUMagic #NailStatement #EthicalBeauty
• •Headline: The 5-Minute Mani That Lasts (and Gives Back). Body: Meet your new beauty obsession: CliqOnU press-on nails. Crafted with eco-friendly materials and a non-damaging adhesive. Beauty that clicks. [Link to Shop] #CliqAndGo #ConsciousChic #5MinMani
• •Headline: From Busy Mom to Style Icon – Instantly. Body: Founded by moms who get it. CliqOnU press-ons are for the days you need to conquer the world and look fabulous doing it. Ready for your close-up? #CliqOnUStory #MomBossBeauty #ReadyToWearNails
• •Headline: New Collection Drop! ✨ Inspired by [Current Trend/Season], Designed for You. Body: Our latest CliqOnU press-on nail collection has just landed. Which style will you cliq first? 😉 #CliqOnUTrends #NewCollection #NailInspo #SustainableStyle