Brand Tone

Friendly, Stylish, Confident, Helpful & Customer-Oriented

Brand Values

• •Quality
• •Style & Trendiness
• •Affordability
• •Customer Satisfaction
• •Australian-Owned

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., adjectives, do's and don'ts) and share it across everyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor the language and references to resonate with your target demographic (e.g., fashion-aware individuals, those seeking practical and stylish solutions).
• •Be Consistent Across All Channels: Whether it's an Instagram caption, website copy, or customer service email, the tone should feel recognizably "Clipped AU."
• •Use Storytelling: Share the "About Us" passion. Talk about the inspiration behind designs or how products fit into everyday life, reinforcing values like style and quality in a friendly, relatable way.
• •Review and Refine: Regularly audit your content to ensure it aligns with the desired tone. Gather feedback and be open to evolving the voice as the brand grows, without losing its core identity.

Social Perception

Positive Customer Perception, Niche Brand Awareness, Fashion-Conscious Appeal

Copy Examples

• •Headline: Effortless Style? Nailed It. ✨ Body: Discover Clipped AU’s latest collection of high-quality claw clips. Perfect hold, all-day comfort, and seriously on-trend. Your hair will thank you! #ClippedAU #HairGameStrong
• •Headline: Bad Hair Day? We Don't Know Her. Body: Transform your look in seconds with our chic hair accessories. From bold statements to subtle elegance, Clipped AU has the perfect piece for every vibe. Shop now and enjoy free shipping over $60!
• •Headline: Your Go-To for Gorgeous Hair. Period. Body: Tired of flimsy clips? Clipped AU offers durable, stylish claw clips designed in Melbourne to keep your hair perfectly in place. Quality you can feel, style you’ll love.
• •Headline: Obsessed is an Understatement. 😍 Body: Join the thousands of Aussies loving their Clipped AU accessories! Our curated collection brings you the latest trends at prices you won’t believe. Find your new favourite today! #HairAccessories #AustralianOwned
• •Headline: Simple, Stylish, Sorted. Body: Elevate your everyday look with Clipped AU. Our premium hair accessories are designed for busy lives and effortless style. Because great hair days should be easy.