Brand Tone

Provocative & Spicy, Playful & Fun, Inclusive & Queer-Positive, Edgy & Dark (at times), Enthusiastic & Passionate

Brand Values

• •Exploration of Desire & Kink
• •Inclusivity & Representation
• •Character-Driven Stories (with a lot of spice)
• •Embracing the Unconventional
• •Consent & Positive Portrayal
• •Passion for Storytelling

Best Practices

• •Embrace the Spice (and Kink): Don't shy away from using evocative, sensual, and even slightly risqué language that hints at the high-heat and kinky content within the books. Words like "steamy," "scorching," "kinky," "desire," "taboo," "forbidden," "spice," and "heat" should be staples.
• •Highlight Tropes & Subgenres Clearly: Readers in these niches often search by specific tropes (e.g., monster romance, age gap, enemies-to-lovers, MMF). Clearly flagging these in copy helps attract the target audience and sets expectations.
• •Maintain a Playful and Enthusiastic Voice: Even when dealing with darker themes or intense BDSM dynamics, infuse the copy with a sense of fun, excitement, and genuine passion for the stories and characters. Show that the author enjoys writing these worlds.
• •Be Explicitly Inclusive: When relevant, clearly state the queer-positive nature of the work and the types of relationships featured (MM, FFF, etc.). This reinforces the value of inclusivity and directly addresses readers seeking such representation.
• •Consistent Calls to Action for Kindle Unlimited: Since all books are noted as available on Kindle Unlimited, this should be a frequent call to action, making it easy for readers to access the catalogue. Use phrases like "Dive in on KU," "Your next Kindle Unlimited obsession," etc.

Social Perception

Loved by Niche Romance Readers, Go-To Author for "Spicy" Content, Seen as Creative and Unafraid, Reliable Source of Escapism, Community Builder

Copy Examples

• •Dare to enter a world where claws and hearts entwine? Clio Evans' latest beastly love story is here, packed with the signature spice you crave and monsters who love harder than they bite. Warning: May cause excessive fanning and an insatiable need for more. Available now on Kindle Unlimited!
• •Forget vanilla. Clio Evans invites you to explore the delicious darkness where desires run wild and 'good girl' is just the beginning. This kinky contemporary romance delivers scorching heat, unforgettable characters, and a love story that redefines passion. Taboo? Maybe. Tempting? Absolutely.
• •Love knows no bounds, and neither do Clio Evans' stories. Dive into a sizzling [MM/MMF/FFF - insert specific dynamic] romance where queer joy takes center stage. Expect heart-pounding emotion, a mountain of spice, and characters who will steal your heart (and maybe your inhibitions). Your next kinky obsession awaits!
• •Beneath the quiet charm of [Town Name] lies a secret… and a passion that's anything but sleepy. Clio Evans blends small-town swoon with high-heat suspense and a touch of kink. He's the [adjective] hero she shouldn't want, but can't resist. Unravel the mystery, ignite the fire.
• •Craving romance that’s a little bit naughty, a whole lot kinky, and always unforgettable? Clio Evans delivers. From sweet monsters to steamy contemporary and everything in between, get ready for stories that embrace your wildest fantasies. Explore over 20+ spicy reads on Kindle Unlimited – your happy (and kinky) ending is just a click away!