Brand Tone

Luxurious, Passionate, and Artisanal

Brand Values

• •Uncompromising Quality & Excellence
• •Craftsmanship & Timeless Design
• •Superior Customer Experience
• •Passion for Knitting & Cashmere
• •Ethical & Sustainable Practices
• •Community Engagement & Generosity

Best Practices

• •Use Evocative, Sensory Language: Consistently employ words that convey the unique softness, lightness, and luxurious feel of the cashmere (e.g., "cloud-like," "whisper-soft," "ethereal," "sumptuous," "unrivaled softness").
• •Emphasize Exclusivity and Provenance: Regularly mention "100% Italian Cashmere," "exclusive mill," and "artisan-crafted" to reinforce the premium and unique nature of the product.
• •Incorporate the Founder's Narrative and Passion: Subtly weave in Rebecca Kevelson's expertise, her journey, and her profound love for cashmere and knitting to add authenticity, authority, and a personal touch.
• •Focus on the Transformative Experience: Go beyond describing the yarn; articulate the joy of the creative process, the satisfaction of crafting something beautiful and lasting, and the indulgent experience of working with such fine materials.
• •Maintain Visual and Verbal Elegance: Ensure all communications, from website copy to social media posts, reflect a sophisticated, clean, and elegant aesthetic that aligns with the luxury positioning of the brand. High-quality imagery is paramount.

Social Perception

Highly Esteemed by Avid Knitters; Aspirational & Indulgent; Trusted & Credible; Associated with Sensory Pleasure; Generally Positive Service Reputation.

Copy Examples

• •Elevate your artistry. Clinton Hill Cashmere offers an unparalleled knitting experience, transforming the finest Italian fibers into timeless creations. Indulge in the luxury you deserve.
• •Discover the soul of cashmere. Sourced from Italy's most exclusive mill, our yarn is a testament to quality and passion. Craft your next heirloom with Clinton Hill.
• •More than yarn, it's a 'life-changing' embrace. Feel the exquisite softness and cloud-like loft that inspires knitters to create their most cherished pieces.
• •Where classic design meets modern luxury. Our curated knitting kits pair Rebecca Kevelson's elegant patterns with the world's finest cashmere for an unforgettable making experience.
• •Each stitch, a moment of pure bliss. Clinton Hill Cashmere is dedicated to bringing you the ultimate in softness, quality, and knitting joy. Experience the difference.