Brand Tone

Fashionable & Stylish, Elegant & Modern, Accessorizing & Enhancing, Possibly Playful or Unique

Brand Values

• •Style/Aesthetics
• •Individuality/Self-Expression
• •Quality (aspirational)
• •Practicality (with a stylish twist)

Best Practices

• •Develop a Clear Brand Voice Guide
• •Focus on 'You' (The Customer)
• •Use Evocative & Descriptive Language
• •Maintain Consistency Across All Channels
• •Tell a Story (Even a Small One)

Social Perception

As a Fashion Statement, Functional but Chic, Emerging Trend/Niche

Copy Examples

• •Headline: Don't Just Wear Your Glasses. *Adorn Them.* Body: Introducing Clinks: Exquisite chains and charms that transform your eyewear into a statement. Discover your signature style.
• •Headline: Lost Glasses? Never Again, In Style. Body: Keep your favorite specs close and chic with Clinks. Fashionable eyewear chains for the modern minimalist and the bold trendsetter.
• •Headline: Your Glasses. Your Clinks. Your Story. Body: From delicate pearls to bold geometric charms, personalize your look from the eyes down. What will your Clinks say today?
• •Headline: The Finishing Touch You Didn't Know Your Eyewear Needed. Body: Elevate your everyday with Clinks. Our curated collection of eyewear accessories adds that perfect dash of personality and polish.
• •Headline: From Specs to Spectacle. Body: With Clinks, your glasses are more than just a necessity – they're an accessory. Explore chains and charms designed to turn heads.