Brand Tone

Professional and Expert, Caring and Empathetic, Reassuring and Trustworthy, Modern and Advanced, Focus on Natural Beauty

Brand Values

• •Patient-Centric Care
• •Expertise and Professionalism
• •Natural Enhancement
• •Trust and Honesty
• •Confidence Building
• •Innovation

Best Practices

• •Emphasize Expertise with Warmth: Always balance professional, medical terminology (when necessary for clarity) with compassionate and understanding language. Avoid overly clinical or cold descriptions.
• •Focus on "Natural" and "Enhancement": Consistently use words like "natural," "enhance," "refresh," "revitalize," and "subtle" when describing results, reinforcing the brand's core philosophy of avoiding artificial looks.
• •Highlight Personalized Care: In all communications, stress the customized approach and Dr. Mansour's dedication to understanding individual patient needs and aesthetic goals.
• •Build Trust Through Transparency: Be clear about what treatments entail (briefly), their benefits, and the clinic's commitment to safety and high-quality products. Honesty in setting expectations is key.
• •Showcase Patient Empowerment: Frame copy around how the treatments help clients achieve their own beauty goals and boost their self-confidence, positioning the clinic as a supportive partner in their journey.

Social Perception

Highly Regarded Medical Professional, Trusted Clinic for Natural Results, Positive Customer Experiences, Accessible Expertise, Minor Concerns (as Family Physician)

Copy Examples

• •Headline: Reveal Your Radiance, Naturally. Body: At Clinique Esthétique HoMa, Dr. Golbarg Mansour combines medical expertise with an artistic touch to enhance your unique beauty. Discover personalized treatments designed for subtle, yet stunning, rejuvenation. Book your consultation for a refreshed, confident you. Call to Action: Embrace Your Best Self.
• •Headline: Expert Care, Exceptional Results. Body: Trust your aesthetic journey to Dr. Golbarg Mansour. With a deep understanding of facial anatomy and a commitment to the latest advancements, we provide safe, effective treatments tailored to your individual goals. Experience the art of modern aesthetics in a welcoming environment. Call to Action: Schedule Your Personalized Consultation.
• •Headline: The Science of Subtle Enhancement. Body: Looking like yourself, only better, is our philosophy. Clinique Esthétique HoMa offers advanced, minimally invasive treatments like Botox, fillers, and PRP therapy to revitalize your appearance with minimal downtime. Let us help you achieve a naturally youthful glow. Call to Action: Discover Our Treatments.
• •Headline: Your Beauty, Our Priority. Body: Dr. Golbarg Mansour and the team at Clinique Esthétique HoMa are dedicated to understanding your aesthetic aspirations. We listen, advise, and create a customized treatment plan to achieve beautiful, natural-looking outcomes that boost your confidence. Call to Action: Begin Your Transformation Today.
• •Headline: Invest in Yourself with Confidence. Body: Choose Clinique Esthétique HoMa for a partner in your aesthetic wellness. Led by the trusted Dr. Golbarg Mansour, we offer a range of leading treatments, from lip enhancements to skin rejuvenation, always prioritizing your safety and satisfaction for results you'll love. Call to Action: Learn More & Book.