Brand Tone

Professional and Expert, Educational and Informative, Supportive and Partnership-Oriented, Innovative

Brand Values

• •Clinical Excellence
• •Education and Knowledge Sharing
• •Innovation
• •Customer Success and Support
• •Partnership
• •Quality and Reliability

Best Practices

• •Prioritize Clinical Evidence: Always back product claims with references to clinical studies, research, or expert endorsements where possible. Use phrases like "clinically proven," "evidence-based," and "research-backed."
• •Focus on Professional Education: Frame content around learning and skill enhancement. Highlight how products and techniques can help dental professionals improve their practice and patient outcomes.
• •Use Precise and Professional Language: Avoid overly casual slang or jargon that is not industry-standard. Maintain a respectful and expert tone appropriate for an audience of dental professionals.
• •Emphasize Partnership and Support: Position the brand as a supportive partner to dental professionals. Highlight customer service, technical support, and the collaborative approach to product development.
• •Showcase Innovation with Purpose: When introducing new products or technologies, explain how they solve specific clinical challenges or improve existing procedures, rather than just highlighting novelty for its own sake.

Social Perception

Trusted Supplier and Educator, Knowledgeable Authority, Collaborative Partner, Canadian Focused, Globally Aware

Copy Examples

• •Headline: Elevate Your Practice with Clinically Proven Solutions. Body: At Clinical Research Dental, we partner with you to enhance patient outcomes. Discover our curated selection of innovative dental products, backed by research and designed for clinical excellence. Explore [Product Category] today and experience the CRD difference.
• •Headline: Advance Your Skills: Leading Continuing Education by CRD. Body: Commit to lifelong learning with Clinical Research Dental. Our expert-led seminars and hands-on workshops provide the latest techniques and evidence-based knowledge to help you solve daily clinical challenges and excel in your practice. View upcoming courses. [Link]
• •Headline: Your Trusted Partner in Innovative Dentistry. Body: For over 40 years, Clinical Research Dental has been dedicated to supporting Canadian dental professionals. From cutting-edge materials to personalized support, we provide the tools and expertise you need to deliver superior patient care. Learn more about our mission.
• •Headline: Problem Solved: [Specific Product Name] for Predictable Results. Body: Struggling with [specific clinical challenge]? Our [Product Name], like all Clinician's Choice products, is designed to provide predictable, clinically proven results, simplifying your procedures and ensuring patient satisfaction. See the clinical data.
• •Headline: We're Listening: Products Developed with Your Expertise in Mind. Body: Clinical Research Dental values the insights of dental professionals. Many of our Clinician's Choice innovations are inspired by your challenges and successes. Partner with us to shape the future of dentistry. Share your feedback or explore our latest innovations.