Brand Tone

Sophisticated & Elegant, Aspirational & Lifestyle-Oriented, Knowledgeable & Authoritative, Warm & Welcoming, Proudly Australian

Brand Values

• •Quality & Craftsmanship
• •Timeless Design
• •Exceptional Comfort
• •Customer Experience & Service
• •Seamless Indoor-Outdoor Living
• •Longevity & Sustainability
• •Supporting Australian Design
• •Family-Owned Ethos

Best Practices

• •Emphasize "Live Life Well": Integrate this philosophy subtly or overtly into copy. Focus on the experience and emotion the furniture evokes (e.g., "create your sanctuary," "savour moments," "effortless elegance").
• •Highlight Quality & Craftsmanship with Specifics: Instead of just saying "high quality," mention specific materials (e.g., " sustainably sourced teak," "handwoven Tricord," "Italian leather") or craftsmanship details ("meticulously finished," "artisan-made").
• •Maintain a Sophisticated Vocabulary: Use words like "curated," "exceptional," "timeless," "refined," "sophisticated," "uncompromising." Avoid overly casual slang or overly technical jargon unless explaining a specific material benefit clearly.
• •Showcase the Indoor-Outdoor Seamlessness: Regularly feature copy and imagery that illustrate how Cosh Living furniture helps create a harmonious flow between interior and exterior living spaces, a key part of the Australian lifestyle they cater to.
• •Balance Aspiration with Attainable Luxury (for the target audience): While the brand is high-end, the tone should feel inviting and inspiring, not intimidating. Focus on the value of investing in pieces that last and enhance daily living. Highlight the expertise and guidance available through their team and showrooms.

Social Perception

High-End/Luxury Provider, Trusted Curator, Design-Focused, Quality Assurance, Innovative, Aspirational Lifestyle Brand

Copy Examples

• •Elegance that endures. Our [Collection Name] outdoor lounge, crafted from the finest [Material], invites you to savour serene moments under the Australian sky. Designed for timeless appeal and exceptional comfort, because your sanctuary deserves nothing less. #CoshLiving #OutdoorLuxury #AustralianLiving #DesignerFurniture #LiveLifeWell
• •Kett: An Australian Design Story. Discover indoor furniture that speaks of our landscape – its textures, its light, its soul. Meticulously crafted in Melbourne for a life lived beautifully. [Shop Kett Collection]
• •New Arrivals: Curated Global Designs & Local Craftsmanship from Cosh Living
• •Transform your home into a haven of sophisticated comfort. At Cosh Living, we curate indoor and outdoor furniture where unparalleled quality meets timeless design. Explore collections that inspire you to Live Life Well. Visit our showroom or browse online.
• •Cosh Living is proud to foster Australian design excellence with Kett, while continuing to bring the world's most revered furniture brands to discerning clients. Our commitment remains: exceptional quality, enduring style, and a seamless experience from showroom to home. #CoshLiving #PremiumFurniture #AustralianDesign #LuxuryInteriors