Brand Tone

Motivational & Driven, Authentic & Raw, Passionate & Intense, Supportive & Community-Focused, Slightly Edgy & Confident

Brand Values

• •Hard Work & Discipline
• •Excellence & Achievement
• •Family & Camaraderie
• •Humility & Respect
• •Perseverance & Resilience
• •Passion

Best Practices

• •Embrace Authentic Language: Use direct, strong, and sometimes informal Spanish (like "no te cagues" and "ganar es lo mejor") that resonates with the target audience and reflects the gym's raw, passionate culture.
• •Prioritize "Show, Don't Tell": Instead of just saying the training is hard, use vivid descriptions and visuals of the effort, sweat, and dedication. Let the fighters' stories and the intensity of the training speak for itself.
• •Balance Intensity with Community: While the tone is driven and focused on winning, always weave in the "family" and "camaraderie" aspect. Highlight teamwork, support, and shared journey.
• •Be Unapologetically Passionate: Let the love for martial arts shine through. The copy should feel energetic, inspiring, and reflect the deep commitment of the coaches and members.
• •Stay Consistent Across Platforms: While the format might change (e.g., TikTok vs. Website), the core tone – motivational, authentic, passionate, supportive, and slightly edgy – should remain recognizable. Ensure key messages and values are consistently reinforced.

Social Perception

Elite Training Ground, Authentic & No-Frills, Intense but Rewarding Environment, Family Atmosphere, Respected Coaches

Copy Examples

• •Instagram Post (Image: Sweaty fighter after a grueling session): The grind doesn't whisper, it roars. Here, we don't just build fighters, we forge legacies. Effort in, champion out. #ClimentClub #GanarEsLoMejor #NoTeCagues #MMA #BJJ #WarriorSpirit
• •Facebook Ad (Targeting aspiring martial artists): Tired of the ordinary? Crave a challenge that will redefine you? Climent Club isn't just a gym, it's where your potential meets our passion. From your first step on the mat to the roar of the crowd. We're the family that fights with you. Join us. #ClimentClubAlicante #TrainHardFightEasy #MartialArtsFamily
• •Website Homepage Headline: Climent Club: Where Champions Are Forged in Sweat, Bound by Family, and Driven by One Goal: To Win. #GanarEsLoMejor
• •TikTok Video Caption (Short clip of dynamic sparring): No shortcuts. Just hard rounds & real progress. This is how we speak. You ready to listen? 🔥 #ClimentClub #MMAislife #TrainInsane #NoTeCagues #FYP
• •Local Event Flyer: Step into the Arena of Life. At Climent Club, we train for more than just the fight; we train for discipline, for respect, for the heart of a warrior. Whether you're a beginner or a pro, find your strength with our family. Climent Club: More Than a Gym, It's a Brotherhood/Sisterhood. #AlicanteFights #ClimentPride