Brand Tone

Professional, Technical, and Authoritative for B2B; Aspirational and Action-Oriented for B2C/lifestyle.

Brand Values

• •Impact
• •Credibility & Verification
• •Expertise
• •Sustainability
• •Collaboration

Best Practices

• •Segment Your Tone: Maintain the Professional, Authoritative tone for corporate B2B communications (LinkedIn, Website, White Papers). Use a more Aspirational, Action-Oriented tone for any B2C or lifestyle-focused campaigns under the "LiveClimatePositive" banner.
• •Lead with Credibility: Always emphasize the verification standards (Gold Standard, Verra) and data-driven approach. This is your key differentiator and builds immediate trust in a market wary of greenwashing.
• •Focus on "Beyond": Frame the brand's offering as the next step after carbon neutrality. Use words like "exceed," "beyond," "next frontier," and "leadership" to position ClimatePositive as an ambitious, forward-thinking partner.
• •Translate Complexity into Value: While the work is technical, the copy should translate concepts like "carbon finance" and "insetting" into clear benefits: "unlocking economic value," "building your climate legacy," or "future-proofing your business."
• •Leverage Social & Environmental Co-Benefits: Tell the human story behind the projects. Mentioning benefits like clean water, job creation, or protecting biodiversity makes the impact more tangible and emotionally resonant.

Social Perception

Within its B2B niche, perceived as a professional, specialized, and credible service provider due to association with verified standards. More broadly, it benefits from the favorable association with ambitious environmental action and going beyond neutrality, but faces the challenge of differentiating itself from the general 'climate positive' movement.

Copy Examples

• •Is your Net Zero target ambitious enough? The next frontier is Climate Positive. We partner with corporate leaders to develop high-quality, verified carbon removal projects that not only meet but exceed your climate goals. Let's build a gigatonne-scale legacy. #ClimatePositive #CarbonRemoval #Sustainability
• •Your land holds the potential for global impact. We bring the carbon finance expertise and market access to turn your nature-based project into a verified success. Partner with ClimatePositive to unlock ecological and economic value. #CarbonFinance #NatureBasedSolutions
• •Fuel your passion, not climate change. We helped the Inspira Rally Team race to victory while being completely carbon neutral. With our ClimatePositive label, you can show the world that high performance and environmental responsibility go hand-in-hand. #ClimateAction #Motorsports #GoClimatePositive
• •Subject: From Carbon Neutral to Climate Positive. Your company has made great strides. But what's next? Climate Positive Consulting offers the strategic analysis to move beyond offsetting and into true value-chain decarbonization, aligning your business with a 1.5°C future. #ClimateStrategy #GHGProtocol
• •Beyond Neutrality: Why 'Positive' is the New Standard in Corporate Climate Action. For years, 'net zero' has been the benchmark. But in a world needing urgent repair, simply being neutral isn't enough. Here’s why a Climate Positive strategy is critical for both the planet and your bottom line. #CorporateSustainability #ClimateLeadership