Brand Tone

Professional and Trustworthy, softened with a Helpful and Approachable demeanor, especially on social media. It is confident, educational, and solution-oriented, speaking the language of refrigeration professionals without being exclusionary.

Brand Values

• •Expertise & Quality
• •Customer-Centric Solutions
• •Reliability & Trust
• •Comprehensiveness
• •Adaptability

Best Practices

• •Lead with the Solution: Always frame product features in terms of the customer's benefit. Instead of "We sell valves," use "Control the flow with precision using our durable solenoid valves."
• •Be the Expert, Not the Elitist: Use correct technical terminology, but ensure the overall message is clear and helpful. Offer explanations and support to empower the customer.
• •Maintain a Consistent Visual Brand: Use the same professional logo, color palette, and high-quality imagery across all platforms to reinforce the brand's reliability.
• •Adapt the Format, Not the Personality: While a TikTok video is more casual than a website banner, the core brand personality—trustworthy, expert, helpful—must remain consistent.
• •Engage and Educate: Actively answer questions in comments and messages. Continue creating valuable content (tips, tutorials, guides) to solidify the brand's position as a trusted industry partner.

Social Perception

Clima Controles Refrigeração is perceived as a specialist and reliable supplier for the refrigeration industry. It is seen as an authority that not only sells products but also educates its community, fostering loyalty and positioning itself as a trusted partner rather than just a retailer.

Copy Examples

• •Your Project Can't Stop: Refrigeration Components with the Quality and Agility You Trust.
• •Need an accurate diagnosis? The Fullgauge Penta Thermometer offers the exact reading your service demands. Get yours on our site with shipping throughout Brazil. Link in bio! #Refrigeration #HVAC #PrecisionTools #ClimaControles
• •Don't let efficiency drop! ❄️ Filter replacement is simple, but makes all the difference! Find all models in our store. #Maintenance #AirConditioning #Refrigeration #DIY
• •The Tools Every Refrigeration Technician Needs to Have.
• •Embraco Compressor EM2P70CLP: Robust performance for commercial systems. Engineered for maximum energy efficiency and durability, even under high demand. Count on our technical support to confirm compatibility with your equipment.