Brand Tone

Passionate & Enthusiastic, Knowledgeable & Authoritative, Community-Oriented, Direct & Action-Oriented, Slightly Informal & Approachable

Brand Values

• •Performance
• •Quality
• •Passion for Motorsport
• •Customer Focus & Community Building
• •Customization & Individuality

Best Practices

• •Speak the Enthusiast's Language: Use terminology that resonates with car and motorsport lovers (e.g., "apex," "downforce," "boost," specific engine codes or chassis types when relevant) but avoid being overly exclusionary with jargon unless addressing a highly technical audience.
• •Inject Passion and Excitement: Let the genuine enthusiasm for motorsport shine through. Use exclamation points appropriately, strong verbs, and evocative adjectives that convey power, speed, and precision.
• •Focus on Benefits, Not Just Features: While listing specs is important, translate those features into tangible benefits for the driver – more power, better handling, improved lap times, or a more aggressive look.
• •Foster Community: Use inclusive language ("we," "us," "our community"). Encourage interaction by asking questions, running polls, and inviting customers to share their own content and experiences.
• •Maintain Authenticity: Be genuine. If it's a small, passionate team, let that come across. Avoid overly corporate or generic language. Share your own motorsport involvement if applicable. Stay true to the grassroots feel of the motorsport world.

Social Perception

A specialist supplier, Trusted by enthusiasts, Actively involved in the local motorsport scene, Reliable

Copy Examples

• •Unleash the beast within! 🔥 Our new [Specific Performance Part] has just landed, engineered for maximum airflow and an unbeatable roar. Swipe to see it in action and DM us to get yours before they're gone! #CliffordsMotorsport #PerformanceParts #UpgradeYourRide #[CarModel] #[BrandName]
• •Check out this incredible build from @[CustomerTag]! 🤘 Rocking our [Specific Product] and looking absolutely mean on the track. We love seeing your projects come to life. Tag us in your C.M. equipped rides! #CliffordsCommunity #CustomerCar #MotorsportNZ #Proud
• •GEAR UP & SAVE! 🏁 This week only, get 15% off all [Brand/Category] performance exhausts. It's time to make some noise. Shop the deals now – link in bio! #CliffordsMotorsportDeals #PerformanceSale #MotorsportParts
• •Workshop vibes today! 🛠️ Unboxing a fresh shipment of [Product Type] – the quality on these is insane. Who's ready to upgrade? Let us know what you're working on! #CliffordsBTS #CarParts #MotorsportLife #NZCarScene
• •Driven by passion, built for performance. At Cliffords Motorsport, we're not just selling parts; we're fueling your motorsport dreams. From track days to street style, we’ve got the gear and the expertise to help you push the limits. #CliffordsMotorsport #OurPassion #PerformanceDriven #NZMotorsport