Brand Tone

Helpful & Reliable, Direct & Informative, Approachable & Friendly, Value-Oriented, Trendy & Diversified

Brand Values

• •Customer Satisfaction
• •Expertise & Professionalism
• •Reliability & Trustworthiness
• •Speed & Efficiency
• •Fairness & Transparency
• •Adaptability & Trend-Awareness

Best Practices

• •Prioritize "Helpful Expert": Always lead with a tone that is knowledgeable, ready to solve problems, and trustworthy. Even when promoting diverse products, the underlying message should be that ClickInternet is a reliable source.
• •Maintain Clarity and Directness: Avoid overly technical jargon unless explaining a specific benefit to the customer. Be clear about services, pricing (or value like the Reparaturbonus), and what the customer can expect.
• •Inject Approachability: Use a friendly and conversational style, especially on social media. Ask questions, use emojis where appropriate, and respond to comments in a welcoming manner.
• •Emphasize Value and Speed: Consistently highlight fair pricing, the Reparaturbonus, and the speed of service ("Express Repair," "Sofort Reparatur") as key differentiators.
• •Segment for Audience and Platform (but keep core values): While TikTok content can be trendier and more playful, and repair service descriptions more direct and professional, both should still reflect underlying values like reliability and customer focus. Ensure the core message of being a trusted tech expert isn't lost, even when selling unrelated items.

Social Perception

Positive as a Repair Service, Local & Community-Focused, Modern & Accessible, Potentially Confusing Diversification

Copy Examples

• •Headline: Phone Problems? We Speak Fluent Fix! Fast, reliable repairs in Vienna. Visit ClickInternet.at. Body: Don't let a cracked screen or dead battery ruin your day. At ClickInternet, we're your local Vienna experts for all smartphone and tablet repairs. Quick service, fair prices, and a satisfaction guarantee. Plus, save with the Reparaturbonus! Drop by Reinprechtsdorfer Str. 70 or check us out online.
• •Social Media Post (Image: A smiling technician handing a repaired phone to a happy customer): Caption: That "good as new" feeling! 😊 We love getting your tech back in top shape. Speedy repairs, expert service, and a focus on YOU. Need a fix? DM us or visit clickinternet.at! #HandyReparaturWien #ClickInternet #PhoneRepair #ViennaTech
• •Website Banner for E-commerce Section (while still tying to the core): Text: Beyond the Fix: Discover More at ClickInternet! From essential tech accessories to a curated selection of lifestyle products. Your trusted Vienna tech experts, now with even more to explore. Shop now!
• •TikTok Video Concept (Quick cuts: broken phone, technician working, phone working perfectly, customer thumbs up): Voiceover/Text Overlay: Broke it? 😭 We fix it! ✅ Fast. Affordable. Reliable. ClickInternet Vienna. #phonerepair #techrescue #vienna #lifehack #reparaturbonus
• •Email Subject Line for Newsletter: Vienna's Choice for Tech Repair + Exciting New Arrivals at ClickInternet! Body Snippet: Hi [Customer Name], At ClickInternet, we're passionate about keeping you connected. Whether it's our expert express phone repairs or the latest tech accessories, we've got you covered. This month, explore... [feature a repair service and a new product].