Brand Tone

professional, trustworthy, customer-focused, clear, direct, service-oriented, reliable, committed to quality, and helpful in interactions.

Brand Values

• •Quality and Freshness
• •Customer Satisfaction
• •Affordability and Value
• •Professionalism and Experience

Best Practices

• •Emphasize Trust and Experience: Always lead with language that inspires confidence. Use phrases like "expert florists," "experienced team," and "professional service" to reinforce your reliability.
• •Highlight Value: Consistently pair quality with affordability. Use terms like "affordable luxury," "great value," and "affordable price" to assure customers they are getting a high-quality product without overpaying.
• •Maintain a Helpful, Personal Tone in Interactions: In all customer-facing communication (social media comments, emails), adopt a friendly and helpful tone. This humanizes the brand and reflects the positive in-store experience mentioned in reviews.
• •Focus on the Craft: Use descriptive words that convey the care and pride taken in creating each bouquet. Phrases like "hand-tied with care," "individually created," and "beautiful floral creations" elevate the product.
• •Keep it Clear and Direct: Avoid overly poetic or ambiguous language. The brand's strength is its professionalism and directness. Ensure all copy is easy to understand, clearly states the offer, and provides a simple call to action.

Social Perception

reliable, high-quality, professional, trustworthy, and customer-satisfaction focused, viewed as a dependable choice for nationwide floral arrangements.

Copy Examples

• •Brighten their day with our Country Garden Selection Bouquet. 💐 Hand-tied by our expert florists in Lincolnshire, each bouquet is a unique mix of fresh, vibrant blooms. Professional quality and affordable luxury, delivered nationwide. Tap to order. #ClickFlowersUK #FlowerDelivery #UKFlorist #FreshFlowers #Bouquet
• •Need Flowers Delivered? Trust the Experienced Team at Click Flowers UK.
• •Great Care and Pride in Every Bouquet. Experience the Click Flowers difference with our professional service and fresh, beautiful arrangements. Nationwide delivery available.
• •An Affordable Touch of Elegance | Fresh Bouquets from Click Flowers UK
• •A stunning arrangement handcrafted with care by our dedicated florists. The Raspberry Ripple bouquet features a beautiful selection of fresh pink and white flowers, expertly combined to create a memorable gift. We ensure every bouquet is made to your personal requirements, offering professional service at an affordable price.