Brand Tone

aspirational and supportive, friendly and educational

Brand Values

• •Efficacy and Results
• •Natural Ingredients
• •Confidence and Self-Esteem
• •Colombian Heritage

Best Practices

• •Lead with the Benefit: Always start by highlighting the end result for the customer (e.g., "Get stronger hair," "Achieve incredible shine") before talking about the product features.
• •Use Empowering Language: Employ words that inspire confidence and positivity, such as "transformation," "vibrant," "shine," "healthy," and "strong."
• •Incorporate "Proof": Regularly feature customer testimonials, before-and-after photos, and influencer reviews in your content to build trust and show that the products work.
• •Tell the Ingredient Story: Briefly explain the purpose of key natural ingredients (like collagen, biotin, or natural extracts) to educate your audience and reinforce the brand's value of using quality components.
• •Maintain a Supportive Tone: In all communications, especially when responding to comments and questions, be friendly, encouraging, and helpful. This builds a strong community and reinforces the brand's supportive identity.

Social Perception

highly positive, effective products, trustworthy due to influencer marketing and user-generated content, high-quality due to pleasing aroma and texture.

Copy Examples

• •From dull and dry to strong and vibrant. That's the Click difference. Swipe to see the journey! ✨ Our Reconstruction Serum, powered by natural collagen, works deep to repair and strengthen every strand. Ready for your own transformation? Tap to shop. #ClickHair #HairGoals #HealthyHairJourney
• •Tired of seeing more hair in your brush? You're not alone. Our Anti-Hair Loss Tonic is a 100% Colombian formula designed to nourish your scalp and strengthen follicles from the root. See the results for yourself and get back to loving your hair. #ClickCosmetics #HairGrowth #NaturalHairCare
• •Your healthiest hair is just one Click away. Psst... We've got something special inside for your hair care routine.
• •Okay, let's talk about hair secrets! I've been taking the Click Hair Gummies for a month, and the difference is real. Not only are they delicious, but my hair feels stronger and is growing like crazy. This is my new favorite daily habit! #ClickHairGummies #BeautyFromWithin
• •Inspired by Nature, Perfected by Science. Discover our 100% Colombian hair care, designed to make you shine with confidence.