Brand Tone

Friendly, trustworthy, and community-focused.

Brand Values

• •Accessibility & Affordability
• •Customer Service Excellence
• •Community & Nostalgia
• •Quality

Best Practices

• •Lead with Value, Always: In every piece of copy, from a social media post to an email, the core message of "great quality at an amazing price" should be clear. Use words like "affordable," "value," "unbeatable price," and "for less."
• •Keep it Human and Approachable: Write in a conversational, friendly tone. Use contractions (e.g., "we're," "it's"). Address the customer directly ("you," "your"). Avoid corporate jargon and overly formal language. The voice should sound like a helpful person from the company, not an automated message.
• •Tell Your Story: Continue to leverage the brand's origin story. Mentioning "The Book People" or the "bookshop in a box" concept connects with customers emotionally and builds on a foundation of trust and nostalgia.
• •Amplify Customer Voices: Use direct quotes and themes from positive reviews in marketing materials. Phrases like "Our customers say we have 'excellent quality' and 'fantastic service'" not only provide social proof but also stay true to the brand's established reputation.
• •Focus on the "Why": The brand isn't just selling cheap books; it's promoting literacy and helping schools and families. Frame the copy around the benefits of reading and the joy of discovering a new story, making the low price an enabler of that positive experience.

Social Perception

Highly positive and reliable, perceived as a trustworthy and valuable resource providing excellent value without compromising on quality or service.

Copy Examples

• •Headline: Great Stories, Unbeatable Prices. Body: Get them ready for the new term without breaking the bank. From picture flats to educational workbooks, find everything you need for just a few pounds. Quality books that inspire, at prices you'll love.
• •Subject: Fill your school library for less! Body: Hi [Headteacher/Librarian Name], at Clickabook, we remember how special it was to get a new book at school. We're continuing that tradition by offering a huge range of beautiful, high-quality children's books with prices starting from just 1. We offer fast, free UK mainland delivery on orders over 50. Let's get more stories into little hands!
• •Headline: The Next Chapter for Workplace Book Boxes. Body: Remember the excitement of the book box arriving at your office? We do too. Born from a love of books and a desire to keep that tradition alive, Clickabook started by delivering hand-picked boxes to workplaces and schools across Yorkshire. Now, our online shop brings that same great value and friendly service to all of the UK.
• •Text: Bedtime stories shouldn't cost a fortune. ✨ We've got hundreds of wonderful tales to spark their imagination, and many are just 1! What's your little one's favourite book? Let us know below! #Clickabook #ChildrensBooksUK #AffordableReading
• •Headline: 5 Picture Books for only 5! Body: Build a brilliant little library with our mystery bundle! You'll receive five fantastic, hand-picked picture books perfect for ages 2-6. While the price is tiny, the quality and stories are anything but. It's the perfect, affordable treat to keep them reading.