Tono de Marca

Artistic, Mindful, and Sophisticated.

Valores de Marca

• •Creativity and Originality
• •Lifestyle Enhancement
• •Aesthetic Quality
• •Niche Craftsmanship

Mejores Prácticas

• •Embrace the "Art" Angle: Consistently refer to products as "sculptures," "pieces," or "functional art" rather than just "candles." This reinforces the core brand value of creativity and justifies a premium positioning.
• •Use Evocative and Sensory Language: Write copy that appeals to the senses and emotions. Use words like "serenity," "ambiance," "glow," "sculpted," and "aromatic" to describe the experience, not just the product.
• •Maintain a Sophisticated and Minimalist Voice: Keep copy clean, concise, and elegant. Avoid slang, excessive exclamation points, or high-pressure sales tactics. The tone should be as refined as the products themselves.
• •Tell the Story Behind the Collections: Use blog posts or social media carousels to explain the inspiration behind collections like "Fundo do Mar" (Under the Sea) or "Floresta Encantada" (Enchanted Forest). This adds depth and personality to the brand.
• •Be Consistent Across All Touchpoints: Ensure that the artistic, mindful, and sophisticated tone is reflected everywhere—from the website and future social media profiles to email newsletters and even the text on packaging. Consistency is key to building a memorable brand identity.

Percepción Social

Neutral/non-existent due to minimal online presence; the primary challenge is building a perception from scratch.

Ejemplos de Copy

• •More Than a Candle. An Object of Art. Discover sculptural pieces that transform your space. Shop the collection.
• •Find your center. Our Yogini Collection is crafted to bring a sense of peace and intention to your practice. Light a sculpture, inspire your flow. #Cliche40 #ArtisanalCandles #MindfulLiving #YogaDecor
• •Your home is a gallery. Why should your candles be boring? CLICHE40 offers uniquely designed, sculptural candles that double as decor. Elevate your interior with a touch of artistry. Free shipping on orders over R$399.
• •A light for every mood ✨ Inside: The new Cinema & Pets collections.
• •A study in form and shadow. Our geometric candle is hand-poured to create a striking silhouette that plays with light even before it's lit. Made with a premium wax blend for a clean, slow burn, it’s the perfect minimalist statement for any modern space.