Brand Tone

Innovative and Problem-Solving, Practical and Convenient, Reliable and Durable, Confident and Straightforward, Approachable and User-Focused

Brand Values

• •Innovation
• •Convenience
• •Quality and Durability
• •Functionality
• •Customer-Centricity

Best Practices

• •Focus on the Solution: Always lead with how CliC solves a problem (e.g., "Stop losing your glasses," "Effortless vision"). Highlight the convenience and practicality.
• •Emphasize Innovation (Subtly but Consistently): Use words like "patented," "unique," "revolutionary," or "smart design" to reinforce the inventive nature of the product without overdoing it. The story of its origins (NASA concept, award-winning) can be subtly woven in.
• •Highlight Durability and Quality: Mention the robust materials and reliable construction to build trust and justify the product's value. Terms like "high-impact," "strong magnets," "durable TR90" resonate well.
• •Keep it Clear and Confident: Use direct, straightforward language. Avoid jargon where possible, and speak with assurance about the product's benefits. The brand knows it has a good product.
• •Incorporate the "CliC" Sound/Action: The brand name itself is onomatopoeic and tied to its core function. Playfully referencing the "click" or "snap" reinforces brand identity and the ease of use.

Social Perception

Highly Practical and Ingenious, Good Quality, Worth the Price (for many), Unique and Recognizable, Problem Solver, Reliable

Copy Examples

• •Headline: Stop Searching. Start CliC-ing. Body: Tired of the endless hunt for your readers? CliC Eyewear’s patented front magnetic connection keeps your glasses securely around your neck and ready in a snap. Effortless vision, finally.
• •Headline: The Last Pair of Readers You’ll (Hopefully Never) Lose. Body: Engineered for convenience, built for life. CliC’s durable design and secure magnetic clasp mean your glasses are always with you. Experience the freedom of always-on-hand clarity.
• •Headline: CliC: It’s Not Just Eyewear, It’s an Upgrade. Body: Why settle for ordinary when you can have revolutionary? CliC Eyewear offers unparalleled practicality with its unique magnetic front closure and comfortable, all-day wear. See the difference innovation makes.
• •Headline: Your Day, Uninterrupted. Thanks to CliC. Body: From reading fine print to quick glances, CliC glasses adapt to your pace. No more fumbling, no more frustration. Just clear vision, right when you need it, always within reach.
• •Headline: The Sound of Convenience? It’s a CliC. Body: Experience the simple genius of CliC Eyewear. Our iconic magnetic connection and stay-put design mean your reading glasses are one less thing to worry about. Click them on, click them off – it’s that easy.