Brand Tone

Adventurous & Outdoorsy, Family-Focused & Inclusive, Practical & Value-Oriented, Supportive & Reassuring

Brand Values

• •Adventure & Exploration
• •Comfort & Safety
• •Functionality & Practicality
• •Value for Money
• •Family Connection

Best Practices

• •Focus on the "Why": Always connect product features back to the core values of adventure, family connection, safety, and comfort. Don't just list features; explain how they enhance the family's outdoor experience.
• •Use "Adventure" Lexicon: Incorporate words like "explore," "discover," "journey," "trails," "summit," "outdoors," and "expedition" to reinforce the adventurous spirit.
• •Speak to Parents Directly and Empathetically: Use "you" and "your family." Acknowledge the joys and practicalities of parenting active children. Phrases like "we understand," "we've got you covered," can build rapport.
• •Highlight Shared Experiences: Emphasize the "togetherness" aspect. Use phrases like "family adventures," "share the journey," "making memories together."
• •Maintain a Balance of Aspiration and Practicality: Inspire adventure but also reassure parents about safety, comfort, and value. Be enthusiastic but also grounded and reliable in your claims.

Social Perception

Generally positive perception as a good value-for-money option for enjoying outdoor activities with young children, praised for storage and features. Some mixed feedback about durability and comfort compared to higher-end brands, particularly for extended use. Overall, a solid entry-level to mid-tier choice for active families.

Copy Examples

• •Headline: Adventure Together, Comfortably. Discover Clevr Carriers. Body: Don't let little legs slow down your family's explorations! Our carriers are designed for shared adventures, keeping your child safe and comfy while you conquer the trails. Explore more, together. #ClevrAdventures #FamilyHiking
• •Headline: Pack the Snacks, We've Got the Ride. Body: With ample storage for all your essentials and a cozy seat for your little explorer, Clevr Carriers make every outing a breeze. Focus on the memories, not the load. Great features, happy price. #ClevrCarriers #OutdoorFamily
• •Headline: Their First Summit Starts Here. Body: Introduce your little one to the wonders of the outdoors. Clevr Carriers offer the perfect blend of safety, comfort, and value, making those precious first hikes unforgettable. Where will your Clevr Carrier take you? #FutureHiker #ClevrBaby
• •Headline: More Adventure, Less Spend. That's Clevr. Body: Get out there and explore without breaking the bank! ClevrPlus Carriers deliver the features you need – sunshade, storage, adjustability – at a price that lets you focus on planning your next family escape. #SmartParenting #ValuePackedAdventure
• •Headline: From Park Strolls to Mountain Trails: Clevr Carries the Day. Body: Whether it's a gentle walk in the park or an exciting trail hike, our carriers provide the support and comfort your family needs. Lightweight, practical, and ready for every adventure. #ClevrOutdoors #EverydayAdventure