Brand Tone

Witty & Sarcastic, Empowering & Supportive, Nerdy & Passionate, Friendly & Approachable, Authentic & Relatable

Brand Values

• •Feminism & Empowerment
• •Inclusivity & Self-Expression
• •Fandom & Community
• •Authenticity
• •Humor & Wit
• •Giving Back

Best Practices

• •Develop a "Brand Voice Chart": Clearly define the brand's personality traits (e.g., witty, empowering, nerdy), "we say this / we don't say that" examples, and key vocabulary. Refer to it for all content creation.
• •Embrace the "Basic Nerd" Persona: Continue to inject Sarah's founding story and passions into the copy. This authenticity is a core strength. Use "I" and "we" to maintain a personal, small-business feel.
• •Balance Nerdiness with Broader Appeal (where appropriate): While "sneaky nerdy" is great for the core audience, ensure some messaging is also welcoming to those newer to certain fandoms or just attracted by the empowering/feminist aspects.
• •Stay Current but True: Engage with current social media trends and memes if they genuinely align with the brand's values and sense of humor. Avoid forced trend-chasing that feels inauthentic.
• •Empowerment Through Wit: Continue to use humor and cleverness as a vehicle for feminist and empowering messages. Avoid overly aggressive or alienating language, instead focusing on smart, confident, and inclusive statements.

Social Perception

Positive within its Niche, Appreciation for Quality and Design, Community-Oriented, Seen as a Small, Passion-Driven Business

Copy Examples

• •Tired of the patriarchy? So are we. Wear your dissent with our new 'Smash Stereotypes & Sip Coffee' tee. Because even world-changers need caffeine. #CleverGirl #FeministFashion
• •Is your spaceship in the shop? No worries. Our latest [Fandom Name] inspired hoodie is so comfy, it's basically a hug from your favorite [Fandom Character]. Perfect for cons, couch marathons, or casually bumping into fellow nerds. 😉 #NerdyAndProud #FandomLife
• •Look at this absolute legend rocking our 'Read More Books, Fight More Idiots' tote! 🔥 We love seeing our clever crew out in the wild. Tag us in your adventures! #CleverGirlApparel #CustomerLove #BookNerd
• •Your Brains Are Awesome. Your Wardrobe Should Be Too. (Sale Inside!)
• •Warning: May spontaneously start talking about [Sci-Fi Show] or dismantling systemic oppression. This mug understands. Holds coffee, tea, or the tears of those who underestimate you. #MorningWit #CleverGirlFuel