Brand Tone

inspirational, personal, whimsical, passionate, and confident

Brand Values

• •Authenticity and Self-Expression
• •Transformation and Second Chances
• •Quality and Craftsmanship
• •Storytelling
• •Bridging Fandom and Sophistication

Best Practices

• •Always connect the product back to a narrative. Whether it's the story of the artwork itself, a customer's potential connection to it, or the overarching brand story, the narrative is key.
• •Maintain a personal and direct tone by using personal pronouns ("You" and "I"). This fosters a direct connection between the artist and the customer.
• •Use descriptive and emotive words like "magical," "whimsical," "dream," "passion," and "love" to maintain the brand's unique voice.
• •Consistently use language that bridges the gap between fandom and style, such as "geek out in style," "nerdy-chic," or "art for the adult fan."
• •Regularly reference the transformative nature of the art —both in its creation from upcycled materials and in its ability to transform a customer's space and express their identity.

Social Perception

Clever Clippings is perceived very positively by its customers. They are seen as a source of unique, high-quality, and meaningful art. Customers frequently express their love for the creative and "nerdy" designs, and many resonate with the personal story of the artist. The inclusion of the story behind each art piece is a particularly well-loved aspect of the brand. The artist, Selina, is viewed as talented and her work is described as "whimsical," "poetic," and "mesmerizing." The brand has successfully cultivated a community of fans who appreciate the blend of pop culture with a more refined artistic aesthetic.

Copy Examples

• •Your favorite galaxy far, far away just got a whimsical makeover. Our latest print brings a touch of celestial magic to your walls, proving that your fandom can be both fun and sophisticated. Let your inner geek shine in style.
• •Each design begins with a blade and a vision. We meticulously hand-cut and collage recycled images to breathe new life into forgotten paper. This isn't just art; it's a story of transformation you can hang in your home.
• •From crunching numbers to cutting paper, my journey to becoming an artist was my own 'second life.' I create art for anyone who's ever dared to follow their heart. Let's make your home as fun and fearless as you are.
• •Tired of compromising between your style and your passions? Our art is made for the adult fan who appreciates sophisticated design. Elevate your space with a piece that sparks conversation and truly feels like you.
• •Every person has a story worth telling. Let me transform your memories, passions, and unique journey into a one-of-a-kind collage. A custom piece of art is the perfect way to celebrate your story or give a truly unforgettable gift.