Brand Tone

Knowledgeable, Experienced, Service-Oriented, Friendly, Traditional, Reliable, Direct, and Informative.

Brand Values

• •Customer Service
• •Quality Products
• •Expertise & Knowledge
• •Community Focus (Local)
• •Competitive Pricing

Best Practices

• •Prioritize Helpful, Expert Advice: Consistently offer practical advice and showcase product knowledge. Use language that is accessible to DIYers but also reassures trade professionals of your expertise.
• •Emphasize Reliability and Heritage: Reference the company's long history (since 1976) and family-owned nature to build trust and convey stability.
• •Maintain a Friendly and Approachable Voice: Use welcoming language. Encourage customers to ask questions and interact with the team. Phrases like "we love to help" can be woven into communications.
• •Be Direct and Clear: Provide information about products, services, and delivery in a straightforward manner, avoiding jargon where possible or explaining it simply.
• •Showcase Customer Focus (and address feedback): While highlighting positive service, implicitly acknowledge the importance of getting every order right. Language should convey a commitment to rectifying issues if they arise, reinforcing the "best service we possibly can" mantra.

Social Perception

Generally positive reputation, particularly regarding product quality and helpful staff, but inconsistencies in service and delivery present an area for improvement.

Copy Examples

• •Headline: Your Project, Our Expertise. Cleveland Timber Since 1976. Body: Building a sturdy fence or crafting the perfect deck? For over 45 years, Cleveland Timber has supplied North East and Yorkshire with quality timber and all the essentials. Our friendly team is ready with advice and the right materials for your job, big or small. Visit us in Middlesbrough or get a quote today! Call to Action: Explore Our Range | Get Your Quote
• •Headline: Quality Timber, Delivered. From Our Family to Yours. Body: At Cleveland Timber, we're more than just timber merchants; we're a family business dedicated to helping you succeed. From robust fencing to stunning decking and all your DIY needs, we offer first-class products and reliable delivery across Teesside and beyond. Let our knowledgeable team help you build something lasting. Call to Action: View Delivery Areas | Shop Timber
• •Headline: Don't Just Build. Build with Confidence. Build with Cleveland Timber. Body: Need advice on the best C24 joists or the right sheet materials for your project? Our experienced team at Cleveland Timber has the answers. We stock a huge range of high-quality timber and DIY supplies, backed by friendly service you can count on. Get the job done right, the first time. Call to Action: Ask Our Experts | Browse Products
• •Headline: The North East's Choice for Timber for Over 45 Years. Body: From trade professionals to dedicated DIYers, Cleveland Timber is the trusted local source for all things timber. We pride ourselves on our extensive stock, from fencing and decking to specialist timber grades, ensuring you find exactly what you need. Experience our commitment to quality and service today. Call to Action: Visit Our Middlesbrough Showroom | Contact Us for a Quote
• •Headline: More Than Just Timber. It's a Foundation for Your Vision. Body: At Cleveland Timber, we understand that every piece of wood is part of a bigger picture. That's why we offer a comprehensive selection of high-quality timber, sheet materials, and DIY supplies, coupled with the friendly advice you need to bring your project to life. Partner with us for quality you can trust. Call to Action: Discover Our Product Range | Get in Touch