Brand Tone

friendly, approachable, and family-centric

Brand Values

• •Family-Oriented
• •Quality Craftsmanship
• •Customization and Creativity
• •Customer-Centricity
• •Made-to-Order Philosophy

Best Practices

• •Always Use "We" and "Our": Consistently refer to the business as a collective ("we," "our shop," "our family"). This reinforces the family-run identity and creates a united, personal front.
• •Tell Your Story: Continue to weave the narrative of being a family-owned business into posts and descriptions. Mentioning the husband-and-wife team or the "lil shop in Ohio" makes the brand relatable and authentic.
• •Engage Like a Friend: When responding to comments and reviews, maintain a warm, conversational, and appreciative tone. Use emojis where appropriate and address customers by name to personalize the interaction.
• •Emphasize the 'Made-for-You' Angle: In product descriptions and marketing copy, consistently highlight that every item is made to order. Use phrases like "crafted just for you," "your unique design," or "a one-of-a-kind creation" to underscore the value of customization.
• •Showcase Customer Creations: Regularly share photos and positive reviews from customers (with their permission). This not only provides social proof but also reinforces the community and family-centric values of the brand, showing real people enjoying their personalized products.

Social Perception

Overwhelmingly positive, characterized by high-quality products, excellent customer service, and strong trustworthiness, validated by consistent 5-star reviews.

Copy Examples

• •Sparkle alert! ✨ Just finished this custom beauty and we’re obsessed. Each tumbler is made to order with a whole lot of love, right here in our family shop. What can we create for you today? #ClevelandKustomCreations #CustomTumbler #HandmadeWithLove
• •More Than a Business, We're Family. From our home in Parma, Ohio, to yours—every piece we make is crafted with care, quality, and a personal touch. Welcome to Cleveland Kustom Creations.
• •Hey, family! Thinking about your next perfect gift? As a small family business, we remember our customers. Use code FAMILY10 for 10% off your next order, and let us create another one-of-a-kind piece just for you. Thanks for your amazing support!
• •Dreaming up new designs! What theme should we tackle next? [Poll: A) Funny Quotes B) Floral Patterns]. We love bringing your ideas to life, so tell us what you want to see!
• •Your idea, our craft. Every t-shirt is made just for you, ensuring a truly personal design and a high-quality print that lasts. Whether it's for a company event or a unique gift, we handle every order with the same family-run care and attention to detail. Let's make something amazing together.