Brand Tone

Innovative and Solution-Oriented, Confident and Authoritative, Reassuring and Trustworthy, Customer-Focused and Supportive, Slightly Premium/Technical

Brand Values

• •Innovation
• •Hygiene
• •Environmental Responsibility/Sustainability
• •Freedom and Independence
• •Quality and Reliability
• •Comfort and Convenience

Best Practices

• •Lead with Innovation and Solutions: Always highlight what makes Clesana different and how it solves key pain points for users (hygiene, odor, water/chemical use, disposal). Use words like "revolutionary," "patented," "innovative," "solution."
• •Emphasize Trust and Quality Markers: Consistently mention "Swiss Made," "medical-grade hygiene," "clinically tested," and refer to expert confirmations (e.g., Fraunhofer IVV) to build credibility and reassure customers of the product's quality and effectiveness.
• •Focus on User Benefits, Not Just Features: Translate technical features (like thermo-pressure sealing) into tangible benefits for the user (e.g., "odor-free," "complete peace of mind," "more freedom," "easy disposal").
• •Maintain a Confident yet Approachable Voice: Be assertive about the product's advantages and technological superiority, but ensure the language remains clear, easy to understand, and customer-centric. Avoid overly technical jargon where simpler terms suffice.
• •Showcase Environmental Responsibility: Consistently weave in the eco-friendly aspects (waterless, chemical-free) as a key brand value and benefit, appealing to the environmentally conscious consumer.

Social Perception

Positive for Target Audience (Campers, RV Owners, Boaters), Seen as a Premium Product, Innovative and Technologically Advanced, Growing Reputation, Considered Environmentally Conscious

Copy Examples

• •Headline: Redefine Your Freedom: The Clesana C1. No Water. No Chemicals. No Compromises. Body: Imagine exploring further, staying longer, and experiencing true independence. The Clesana C1, with its revolutionary Swiss-engineered sealing technology, offers unparalleled hygiene and odor control, all without a single drop of water or harsh chemicals. It’s not just a toilet; it’s your ticket to a new era of travel.
• •Headline: Medical-Grade Hygiene, Wherever the Road Takes You. Body: Born from Swiss medical technology, the Clesana C1 brings clinically tested hygiene to your mobile adventures. Our patented thermo-seal system locks away waste and odors with an efficiency over 800 times better than competitors. Travel with complete peace of mind.
• •Headline: Goodbye, Disposal Stations. Hello, Unspoiled Views. Body: The Clesana C1 liberates you from the hunt for dump stations. Our innovative bag-sealing system means simple, clean, and discreet disposal in regular household waste. More time enjoying nature, less time on chores. Experience the ultimate convenience.
• •Headline: The Sustainable Choice for Conscious Explorers. Body: Embrace eco-friendly travel without sacrificing comfort. The Clesana C1 is completely waterless and chemical-free, significantly reducing your environmental footprint. Travel clean, travel green, travel Clesana.
• •Headline: Swiss Innovation. Unrivaled Comfort. The Clesana C1. Body: Experience the reliability and quality of Swiss engineering. The Clesana C1 is designed for maximum comfort, effortless operation, and lasting durability. Upgrade your journey with the toilet system that’s as easy to use as your one at home, yet lightyears ahead in technology.