Brand Tone

Elegant, yet approachable. Evokes a sense of timeless beauty and personal connection. Warm, sophisticated and authentic.

Brand Values

• •Quality craftsmanship
• •Timelessness
• •Personal connection
• •Authenticity
• •Joy

Best Practices

• •Use inclusive and accessible language, avoiding jargon or overly technical terms.
• •Focus on the emotional connection customers have with jewelry, emphasizing feelings of joy, love, and self-expression.
• •Maintain a consistent tone across all platforms and touchpoints, from website copy to social media posts.
• •Incorporate storytelling to showcase the craftsmanship and unique stories behind each piece.
• •Actively engage with customers online, responding to comments, messages, and reviews promptly and professionally.

Social Perception

A sophisticated and trustworthy brand that offers high-quality, ethically sourced jewelry. Seen as a brand that values craftsmanship, personal connection, and timeless elegance. Customers should perceive the brand as inclusive and accessible, offering pieces for every occasion and budget.

Copy Examples

• •"Discover the perfect piece to celebrate your unique story."
• •"Timeless elegance, crafted with passion."
• •"More than just jewelry, it's a memory to cherish."
• •"Adorn yourself with beauty that lasts a lifetime."
• •"Experience the art of fine jewelry."