Brand Tone

Empowering & Confident, Bold & Edgy, Authentic & Personal, Fun & Energetic, Supportive & Community-Focused

Brand Values

• •Empowerment
• •Self-Expression & Individuality
• •Quality & Functionality
• •Passion & Authenticity
• •Community

Best Practices

• •Embrace the "Rock N Roll Edge": Consistently use strong, confident, and slightly rebellious language. Don't be afraid to be bold and energetic. Think "badass," "rockstar," "fierce."
• •Prioritize Empowerment: Every piece of copy should aim to uplift and instill confidence in the reader. Focus on how the products help the customer feel (e.g., "sexy," "secure," "powerful").
• •Maintain Authenticity: Channel Cleo's personal, passionate, and sometimes humorous voice. Share stories, be relatable, and don't shy away from being real.
• •Foster Community Spirit: Use inclusive language ("our community," "Hurricane Honeys," "we"). Encourage interaction and celebrate customer achievements and expressions.
• •Highlight Quality & Function with Attitude: When discussing product features, tie them back to the empowering and edgy identity. For example, "Secure enough for your wildest drops, stylish enough for the spotlight."

Social Perception

Positive Association with the Founder, Apparel Quality and Style, Empowering Image, Community Hub, Price Point, Inspirational Figure

Copy Examples

• •Unleash your inner rockstar. ✨ Our [Product Name] isn't just an outfit, it's an attitude. Designed to move with you, empower you, and make you feel undeniably badass on and off the pole. #CleoTheHurricane #PoleWear #RockYourCurves #PoleDanceConfidence
• •Melt into the spotlight with our Heroine Liquid Hot Pants. Crafted for the fierce, the bold, and the unapologetically you. These aren't just shorts; they're your second skin, engineered for flawless grip and maximum impact. Feel the power, own the stage. Sexy, secure, and 100% Hurricane. Shop now and rock your shine.
• •⚡️ WARNING: May Cause Extreme Confidence ⚡️ Your New Cleo Gear Is Here!
• •It's more than just pole dance. It's a revolution of strength, sass, and self-love. Cleo The Hurricane outfits are built to champion your every move. Join the Hurricane. Find your fire. #CTH #PolePower #EmpoweredWomen #DanceWear
• •CLEO THE HURRICANE: Pole Wear For The Bad Ass Pole Dancer. Feel Sexy. Feel Secure. Rock Every Performance.