Brand Tone

Aspirational yet accessible, friendly, positive, encouraging, focused on self-expression, like a fashionable friend or trusted stylist. Uses upbeat language and emojis.

Brand Values

• •Style-Consciousness
• •Self-Expression
• •Curated Quality
• •Accessibility

Best Practices

• •Lead with Aspiration, Follow with Accessibility: Always frame products in an aspirational context (e.g., "the perfect weekend look," "your power outfit") but ensure the language remains friendly, inclusive, and not intimidating.
• •Use Emojis to Add Personality: Incorporate relevant emojis (like ",💖, ✅, 👇) strategically in social media and email marketing to enhance the friendly, conversational tone. Avoid overuse to maintain a level of sophistication.
• •Engage with Questions: End social media captions with questions to encourage comments and build a sense of community. This reinforces the "fashionable friend" persona who values her audience's opinion.
• •Create a "Brand Dictionary": Define a set of on-brand words (e.g., "curated," "chic," "essential," "effortless," "vibe") and less-aligned words (e.g., "cheap," "basic," "deal"). Use this as a guide for all copywriters.
• •Show, Don't Just Tell, with User-Generated Content (UGC): Actively encourage and share photos from customers. This authentically demonstrates the brand's values of self-expression and community, and it shows the clothing on real people, making the brand more relatable and trustworthy.

Social Perception

Trendy and reliable online fashion boutique, a go-to source for contemporary women's wear, in touch with current styles, provides a good online shopping experience, source of style inspiration, solid operational foundation, and general customer satisfaction.

Copy Examples

• •Step into your main character era. ✨ Our new dress collection has just dropped, and it's all about bold prints, flowy silhouettes, and feeling amazing in your own skin. Which look is calling your name? Let us know below! 👇 #CLEMENTI #NewCollection #DressToImpress
• •Your Autumn Wardrobe, Reimagined. Discover curated pieces designed to make you feel confident and chic all season long. Shop The Edit
• •✨ Psst... Your new favorite outfit is now on sale! ✨ Ready for a style refresh? We've added stunning new pieces to our sale section. Find that must-have jacket or perfect pair of jeans you've been dreaming of, now at a price you'll love even more. Happy shopping!
• •From Desk to Dinner: The Only Blazer You Need. Versatility is the ultimate trend. At CLEMENTI, we select pieces that work as hard as you do. Discover timeless essentials and modern must-haves that transform your look with ease. Shop our collection of curated jackets and blazers today.
• •OOTD check! ✅ Obsessed with this head-to-toe CLEMENTI look. The perfect vibe for brunch with the girls. What do we think? 💖 #GRWM #clementishop #outfitinspo #dutchfashion