Brand Tone

personable, passionate, and encouraging

Brand Values

• •Passion and Authenticity
• •Customer-Centricity
• •Accessible Quality
• •Community
• •Entrepreneurial Spirit

Best Practices

• •Write from Clara's Perspective: Always maintain the "I" voice, as if the founder is speaking directly to the customer. This reinforces the brand's personal, authentic core. Use phrases like "My goal is..." or "I chose this because...".
• •Emphasize Passion and Care: Consistently mention that pieces are hand-picked, selected with love, and packed with care. This narrative justifies quality and builds an emotional connection.
• •Use Aspirational yet Accessible Language: Frame products as tools for confidence and style, but keep the tone down-to-earth and friendly. Avoid overly technical fashion jargon. The goal is to be an encouraging friend with great fashion advice.
• •Tell the Story Behind the Product: Whenever possible, add a personal touch to descriptions. Mention why a piece was chosen, where it's from (e.g., "Made in Italy"), or offer personal styling tips. This adds value beyond the item itself.
• •Foster Community Through Questions and Interaction: End social media posts with questions to encourage engagement ("How would you wear this?"). Reference the community in your copy ("You asked, we listened!"). This validates followers and makes them feel part of the brand's journey.

Social Perception

CLEMA COLLECTION is perceived as a trendy and authentic small business led by a relatable founder. Customers and followers likely see it as more than just an online store; it's a brand with a personal story. The active and transparent presence on TikTok and Instagram fosters a direct connection, making the brand appear trustworthy and modern. The emphasis on carefully selected items and packaging suggests a high level of personal care, which likely leads to a perception of quality and dedication.

Copy Examples

• •✨ Our weekend obsession has arrived. The 'Amélie' dress is all about effortless Parisian chic. I personally picked this fabric for its soft feel and beautiful drape. Can't wait to see how you style it! Tap to shop your new favorite dress. ♥️ #Clemacollection #NewCollection #ParisianVibes
• •(Video shows Clara packing an order carefully) A little glimpse into how much love goes into every single package. 💌 From me to you! Thank you for supporting my dream and making days like this possible. You are the heart of CLEMA! #SmallBusiness #PackingOrders #FashionLover #ClemaByClara
• •Meet the 'Léa' top—the perfect piece your wardrobe has been waiting for. Designed to be your go-to for coffee dates, office days, and evening cocktails. Made in Italy from a high-quality stretch-knit, it’s as comfortable as it is chic. I love pairing it with our 'Sophie' jeans for a classic look. You’ll feel confident and ready for anything.
• •A personal note from Clara + a first look at our new arrivals!
• •Tired of the same old styles? At CLEMA COLLECTION, we hunt for those special 'pépites'—unique, high-quality pieces you won't find everywhere else, with prices that make sense. Founded from a love for fashion, we pack every order with care. Discover the collection today and find something you'll truly love. Shipped with ♥︎ from the south of France.