Brand Tone

informative, professional, and reassuring

Brand Values

• •Natural and Holistic Approach: The core of their brand is providing 100% natural health remedies. They emphasize treating the body as a whole and getting to the root cause of health issues.
• •Quality and Efficacy: They highlight rigorous testing, the use of proprietary formulas with ingredients from their own farms, and Health Canada licensing to underscore their commitment to quality and product effectiveness.
• •Science-Backed Solutions: While natural, they also stress that their formulas are 'scientifically formulated' and 'clinically tested/proven'.
• •Customer Well-being and Trust: Offering a satisfaction guarantee and showcasing testimonials indicates a focus on customer satisfaction and building trust. They aim to improve the quality of life for their customers.
• •Safety: The emphasis on natural ingredients and Health Canada approval points to safety as a key concern.

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., informative, professional, reassuring, empathetic), including approved vocabulary, a 'do's and don'ts' list for language, and examples of on-brand and off-brand copy. Share this with everyone who creates content.
• •Prioritize Education and Empowerment: Consistently frame copy around educating the consumer about their health and how natural solutions can empower them. Avoid overly aggressive sales language; instead, focus on providing valuable information that builds trust and positions the brand as a knowledgeable partner.
• •Emphasize Transparency and Trust Markers: Regularly incorporate references to key trust-building elements like 'Health Canada Licensed,' 'ingredients from our own farms,' 'scientifically formulated,' and the 'satisfaction guarantee.' This reinforces credibility and aligns with the professional and reassuring aspects of the tone.
• •Maintain a Supportive and Empathetic Stance: When addressing health concerns, use language that shows understanding and offers hope. Focus on the benefits of the products in terms of improving quality of life and well-being, rather than just listing features.
• •Ensure Consistency Across All Channels: The informative, professional, and reassuring tone should be evident not just in website copy and advertisements, but also in social media posts, customer service interactions, email newsletters, and any other communication. Regular audits of content across platforms can help maintain this consistency.

Social Perception

Positive: Customers who have reviewed the products often report positive outcomes, such as improved energy, relief from specific symptoms (e.g., cramping, inflammation, menopause symptoms, hair loss), and overall better health. Many appreciate the natural origin of the supplements. The high re-order rate also suggests a positive perception among their customer base. Trustworthy (for some): The Health Canada licensing and the company's control over its ingredient sourcing and production likely contribute to a perception of trustworthiness for consumers seeking natural health products. Alternative to Conventional Medicine: The brand is likely perceived by its target audience as a provider of effective alternatives to pharmaceutical drugs, focusing on natural healing. Limited Mainstream Awareness: While they have a loyal customer base and some online presence, broader public awareness outside of those specifically seeking natural supplements might be limited. Their influencer collaborations seem to be a strategy to address this.

Copy Examples

• •Headline: Rediscover Your Vitality, Naturally. Body: Tired of solutions that merely mask symptoms? At CLE Holistic Health, we believe in the power of nature to restore true well-being. Our Health Canada licensed supplements are crafted from ingredients grown on our own farms, ensuring purity and potency from soil to supplement. Experience the difference that scientifically formulated, natural care can make. Your journey to holistic health starts here.
• •Headline: Support Your Body's Wisdom. Naturally & Effectively. Body: Your body has an incredible capacity for healing. CLE Holistic Health provides targeted, professional-grade nutritional supplements designed to work with your system, not against it. From maintaining healthy blood pressure to supporting a resilient immune system, trust our clinically tested, natural formulas. Empower your health, the holistic way.
• •Headline: Quality You Can Trust. Results You Can Feel. Body: When it comes to your health, compromise is not an option. CLE Holistic Health is committed to the highest standards, with ingredients from our own farms and rigorous Health Canada approval. Our customers report real results, and with our satisfaction guarantee, you can feel confident in choosing a natural path to better health. Invest in your well-being with CLE Holistic Health.
• •Headline: Concerned About [Specific Ailment, e.g., Blood Sugar Levels]? There's a Natural Approach. Body: Managing your health can feel overwhelming, but you're not alone. CLE Holistic Health offers [Product Name, e.g., Naavudi], a scientifically formulated blend of natural ingredients to help support healthy [ailment, e.g., blood sugar levels]. Take control with a gentle, effective solution backed by our commitment to quality. Discover nature's answer to your health concerns.
• •Headline: From Our Farms to Your Health: A Commitment to Purity. Body: At CLE Holistic Health, we oversee every step of our supplement creation – from cultivating ingredients on our dedicated farms to the final, Health Canada licensed product. This ensures you receive pure, potent, and effective natural support for your health goals. Choose transparency. Choose natural efficacy. Choose CLE Holistic Health.