Brand Tone

inspirational, friendly, and educational

Brand Values

• •Environmental Protection
• •Innovation for a Better Future
• •Health and Safety
• •Collective Impact

Best Practices

• •Lead with Your "Why": Always connect your products back to your core mission of environmental protection and sustainability. This reinforces your brand's purpose and resonates with conscious consumers.
• •Use Empowering Language: Frame your messaging around positive change and collective action. Use words that inspire and motivate your audience to join you in your mission.
• •Educate and Inform: Position your brand as a knowledgeable resource. Share facts and statistics about environmental issues and how your products offer a solution, as seen with the "Miracle Blue Program."
• •Maintain a Conversational and Approachable Tone: Engage with your audience on social media and in your marketing communications as if you were talking to a friend. This builds a strong sense of community and trust.
• •Show, Don't Just Tell: Utilize visuals and testimonials to demonstrate the effectiveness of your products and the positive impact they have. This provides social proof and makes your brand more relatable.

Social Perception

The public perception of cleenkii.com appears to be that of a trustworthy and forward-thinking company dedicated to environmental and social good. They are seen as a partner for both individuals and businesses looking to make more sustainable choices. The brand is perceived as a credible authority in the eco-friendly cleaning space, offering practical solutions for a zero-waste lifestyle.

Copy Examples

• •Make a difference with every wash. Our eco-friendly laundry sheets are designed for a powerful clean without the plastic waste. Join us in creating a better future, one load at a time.
• •Clean clothes, clear conscience. Experience the revolutionary cleaning power of our plant-based laundry detergent sheets. Tough on stains, gentle on the planet.
• •The future of laundry is here. And it's plastic-free. Say goodbye to bulky plastic jugs and hello to a smarter way to clean. Our ultra-concentrated detergent sheets deliver a perfect wash, every time.
• •Protect your family and the planet. Our hypoallergenic and chemical-free laundry sheets are safe for even the most sensitive skin. Clean with confidence, knowing you're making a healthy choice for your loved ones and the environment.
• •Join the movement for a cleaner world. Every box of our laundry sheets prevents one plastic bottle from ending up in a landfill or the ocean. Be a part of the solution.