Brand Tone

Practical and Solution-Oriented, Informative and Educational, Confident and Experienced, Community-Focused and Encouraging, Straightforward and Clear

Brand Values

• •Effectiveness & Efficiency
• •Ease of Use & Accessibility
• •Sustainability & Environmental Responsibility
• •Innovation
• •Visibility & Education
• •Customer Satisfaction & Partnership
• •Made in the USA & Quality

Best Practices

• •Focus on Clarity and Simplicity: Mirror the product's core benefit. Use straightforward language that is easy to understand. Avoid jargon where possible, or explain it clearly.
• •Highlight Practical Benefits & Solutions: Emphasize how ClearStream products solve common recycling problems (e.g., contamination, low participation, difficulty of use). Provide tangible benefits.
• •Be Informative and Authoritative: Back up claims with facts or references to the effectiveness of the system (e.g., "reduces contamination," "increases recycling rates"). Leverage their experience and established reputation.
• •Maintain a Positive and Encouraging Stance: Frame recycling as a positive action that ClearStream facilitates. Use encouraging language that motivates participation.
• •Ensure Visual-Verbal Cohesion: If copy is paired with images or videos, ensure the message reinforces the visual. For example, if showing the clear bin, the copy should reiterate the benefit of transparency.

Social Perception

Trusted Partner, Effective and User-Friendly, Go-To for Event Recycling, Associated with "Real" Recycling, Seen as an enabler of community environmental goals

Copy Examples

• •Headline: Tired of Contaminated Bins? See the Difference with ClearStream. Body: Stop guessing, start recycling right. Our transparent bins show everyone what goes where, drastically cutting contamination and boosting your recycling rates. Perfect for events, campuses, and public spaces. Make clean recycling a clear choice.
• •Headline: Event Recycling Made Easy. And Effective. Body: From setup to collection, ClearStream bins are designed for seamless event recycling. Lightweight, durable, and undeniably clear, they guide your guests to recycle correctly, minimizing waste and maximizing impact. Partner with us for a greener event.
• •Headline: More Recyclables, Less Hassle. That's the ClearStream Promise. Body: For over 30 years, we've helped communities and organizations capture more valuable recyclables. Our visible sorting systems are proven to work, making us the trusted choice for effective waste diversion.
• •Headline: Equip Your Community for Success: ClearStream Bins Drive Real Recycling. Body: Empower your citizens and attendees to make a real difference. ClearStream’s intuitive design promotes correct sorting, turning public spaces into recycling hotspots. Join thousands of satisfied cities, schools, and businesses.
• •Headline: The Future of Recycling is Clear. And It's Here. Body: Don't let confusing bins undermine your sustainability goals. ClearStream's innovative, transparent solutions engage users, reduce contamination, and make recycling an automatic, positive behavior. Discover our range of made-in-the-USA bins today.