Brand Tone

Supportive, encouraging, professional, empathetic, and hopeful, focusing on empowerment and personal transformation.

Brand Values

• •Accessibility
• •Empowerment
• •Effectiveness
• •Community
• •Transformation

Best Practices

• •Lead with Empathy: Always start from a place of understanding the customer's struggle. Use language that shows you recognize their challenges and are there to offer a supportive solution.
• •Focus on the Transformation, Not Just the Feature: Instead of just saying 'audio download,' talk about 'reclaiming your evenings with restful sleep' or 'finding the motivation to exercise.'
• •Use Empowering Language: Utilize words and phrases that inspire action and confidence, such as 'unlock,' 'transform,' 'discover,' 'master,' and 'take control.'
• •Incorporate Testimonials and Social Proof: Weave customer success stories and positive statistics into your copy to build trust and credibility. Statements like 'Join over 920,000 people we've helped' are powerful.
• •Maintain a Hopeful and Positive Tone: The copy should always offer a sense of hope and the possibility of a better future. Even when discussing negative issues, the focus should be on the positive outcome that Clear Minds can help achieve.

Social Perception

Largely positive among its user base, who view it as a life-changing and effective service, supported by high app store ratings. However, some skepticism exists in the broader online community regarding aggressive marketing strategies and the transparency of hypnotherapist credentials.

Copy Examples

• •In a world full of noise, find your quiet. Our stress relief hypnotherapy can guide you back to a state of calm and clarity in just minutes a day. Reclaim your peace.
• •Ready to break free? Imagine a life without cravings. Our 'Stop Smoking' hypnotherapy has helped thousands extinguish the habit for good. Your journey to a healthier you starts with a single listen.
• •Unlock your full potential. Gain access to our complete library of over 300 hypnotherapy sessions with the Clear Minds app. From better sleep to boosted confidence, your path to self-improvement is just a tap away. Join the Clear Minds family today.
• •Transform your relationship with food. Our Healthy Weight Loss hypnotherapy helps you change your mindset, not just your diet. Achieve your goals with a clear and motivated mind.
• •She didn't believe it would work. Now, she listens every day. Hear Sarah's incredible story of overcoming anxiety with the power of hypnotherapy and how you can start your own transformation.