Brand Tone

Authoritative & Scientific, Reassuring & Health-Conscious, Transparent & Trustworthy, Educational, Slightly Premium

Brand Values

• •Health & Safety
• •Efficacy & Performance
• •Transparency & Integrity
• •Innovation
• •Customer Empowerment
• •Sustainability
• •Professionalism, Proactivity, Pride

Best Practices

• •Lead with Science, Support with Emotion: Start by highlighting the technological advantages and proven efficacy (contaminant removal stats, lab tests), then connect these facts to the emotional benefits (peace of mind, health, safety for family).
• •Be Specific and Transparent: Avoid vague claims. Quantify when possible (e.g., "removes 365+ contaminants," "99.9% of lead"). Always provide easy access to lab reports and testing data to build and maintain trust.
• •Educate, Don't Just Sell: Frame content around educating consumers about water quality issues and how Clearly Filtered offers a superior solution. This positions the brand as an authority and a helpful resource.
• •Acknowledge and Address Concerns Proactively: If common concerns exist (like filter speed or cost), address them transparently in FAQs or content, explaining the reasons (e.g., comprehensive filtration takes time) or offering solutions (e.g., subscription savings).
• •Maintain Visual Consistency: Use clean, high-quality imagery and a consistent visual style across all platforms that reflect the brand's professionalism, focus on health, and the purity of its water. This reinforces the overall brand message.

Social Perception

Generally Positive for Effectiveness, Concerns about Cost and Convenience, Seen as a Go-To for Specific Contaminant Worries, Trust in Transparency, Mixed Customer Service Experiences

Copy Examples

• •Headline: Beyond Basic: The Science of Truly Clean Water. Body: Ordinary filters just scratch the surface. Clearly Filtered's Affinity® Filtration Technology targets 365+ contaminants, including lead, PFAS, and fluoride, that others miss. Drink confidently, knowing your water is as pure as science can make it. See our lab reports.
• •Headline: Your Family's Health Starts with Every Sip. Body: Worried about what's lurking in your tap water? Our advanced filtration systems remove harmful chemicals and toxins without stripping beneficial minerals, ensuring your family gets the healthiest, safest hydration. Peace of mind in every glass.
• •Headline: Tired of Contaminant Guesswork? We Test. We Prove. You Trust. Body: At Clearly Filtered, transparency isn't a buzzword – it's our promise. We independently test our filters against hundreds of contaminants and share the results. Experience the confidence of truly clean water.
• •Headline (Social Media): PFAS in your water? Not on our watch. 🚫💧 Body: Our Affinity® Filtration is proven to remove up to 99.9% of nasty PFAS "forever chemicals." Protect your health with every drop. #ClearlyFiltered #PFASfree #CleanWaterRevolution #HealthyHydration
• •Headline (Subscription focus): Never Run Out of Pure Water (Or Peace of Mind). Body: Subscribe to Clearly Filtered replacement filters and save! Get our advanced Affinity® filters delivered to your door, ensuring continuous protection from 365+ contaminants. Effortless, effective, essential.